• #Snowpocalypse Shows Why Sarcasm Causes Brand Confusion

    … to really interpret the data you’re collecting. Take Bostonians. If you’re wondering whether they’re passionate, just mention the New York Yankees and you’ll have all the evidence you need. Tough and proud, the people of Boston – and just to clarify, everyone from Massachusetts is \"from Boston\" – are sentimental about their sports teams…

    Mary C. Long/ Inside Facebook- 27 readers -
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