• 7 Social Branding Dos and Don’ts

    … in the British Airways example earlier referenced- can have a huge impact on a brand. Ignoring users can be fatal for your brand, but involving them can be immensely beneficial. Some good case studies: In 2014, Starbucks invited users to decorate one of its cups with customized art and post a photo of it on Twitter with the hashtag #WhiteCupContest…

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