Nylon

  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … for violating its mandate that companies not engage in unfair or deceptive marketing. However, this wasn’t the case with the Machinima FTC ruling, in which the commission pointed the blame at the multichannel network–not the advertiser, Microsoft’s Xbox–for not disclosing that the YouTube videos were part of a paid influencer campaign. So we have two…

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