Obama For America

On April 4, 2011, the President of the United States, Barack Obama, formally announced his re-election campaign for 2012. His running mate was Vice President Joe Biden and they were opposed by candidates from the Republican Party and candidates from other parties. The election took place on Tuesday, November 6, 2012.Obama's campaign headquarters were in Chicago and key members of Obama's successful 2008 campaign, such as Jim Messina and David Axelrod, returned to staff it. On the day of the announcement, the campaign released a promotional video showing supporters of Obama organizing for the re-election effort. As The Guardian newspaper noted, this was the first U.S.
Posts about Obama For America
  • How to Optimize Your Content Marketing Strategy for More Leads

    …, they used A/B testing to measure the effects of 24 different landing page designs. Using multivariate tests (meaning they changed multiple elements), the Obama For America team tested variants of both the sign-up button and the media hero shot. This winning treatment increased email sign-ups by 40.6%. Image source. The winning variation…

    Unbouncein Content How To's- 27 readers -