Obey Your Thirst

  • Why Vince Staples Can’t Stop Tweeting About Sprite

    … Sprite is more than a soft drink: it’s a lifestyle. Vince Staples, the newly popular 22-year-old rapper, wants you to know that. Sprite has a decades-long relationship with hip hop, which crystallized in 1994 with the launch of the “Obey Your Thirst” campaign. Over 20 years have passed since then, but Sprite hasn’t abandoned hip hop. In fact…

    The Content Strategistin Social Twitter- 12 readers -
  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    … not being paid to write about them. The series’ more than 1 million video views indicate I’m not the only one who feels this way. “I think Sprite had a really good handle on how they wanted to relaunch ‘Obey Your Thirst’ because I think they realized they had a legacy they could trade on,” said Joseph Patel, The Fader’s vice president of content…

    The Content Strategist- 10 readers -
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