Obey Your Thirst

  • Why Vince Staples Can’t Stop Tweeting About Sprite

    … Sprite is more than a soft drink: it’s a lifestyle. Vince Staples, the newly popular 22-year-old rapper, wants you to know that. Sprite has a decades-long relationship with hip hop, which crystallized in 1994 with the launch of the “Obey Your Thirst” campaign. Over 20 years have passed since then, but Sprite hasn’t abandoned hip hop. In fact…

    The Content Strategistin Social Twitter- 12 readers -
  • Drake Is Thirsty, and Sprite Wants Everyone to Know It

    …, while The Fader was asked to use its expertise (the magazine gave early cover stories to the likes of Kanye West, The Strokes, and Bon Iver) to tap two acts who were not yet household names. While Drake and Nas might draw more eyeballs, Cohn says that the selection of the two up-and-comers gives Sprite a chance to form a real connection…

    The Content Strategist- 10 readers -
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