• The Science of Micro-Commitments: Transform Prospects into Buyers with 5 Small Steps

    … Conversion rate optimization. Once you have a sales funnel up and running, conventional wisdom goes that the name of the game is optimization. But when you’re at the beginning of the CRO process, how do you know what to test first? Well, most people go for the easy targets: the design the headline the copy the offer But most people overlook…

    The Daily Egg- 16 readers -
  • Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

    … their conversion rate by 64% when they uploaded an explainer video to their landing page. The video’s script didn’t say anything that wasn’t already in their marketing copy, but by changing the medium, they lifted conversion rates. 3. Tweak Your Copy to Remove All Buyer Hesitations The most important function of the marketing copy on your site has…

    The Daily Egg- 25 readers -