Objective

  • Content Strategy Simplified: the G.O.S.T. Model

    A few weeks ago, I likened the process of creating a content strategy to planning for a rim-to-rim rafting expedition at The Grand Canyon. A solid analogy, to be sure, but deeper reflection led to the realization that it’s actually more like climbing to a specific peak on a mountain: one ambitious, overarching goal sitting atop a solid foundation of objectives, strategies and tactics.

    Danielle Look/ Relevance- 21 readers -
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