• Cost-per-View Bidding Option Available for Facebook Video Ads

    … recommends reach and frequency buying and oCPM (optimized cost per thousand impressions) bidding based on video views, adding that the CPV bidding option was added “for those that value price certainty for video views or value video views as their primary performance metric.” The social network added in the post: For the vast majority of brand…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Facebook Phases Out oCPM Bidding

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Director of Digital Strategy Creative Media Marketing New York, NY Social Strategy Manager-Food.com Scripps Networks Interactive New York, NY Social Media Manager / Content Producer Generation Tux / zTailors Oakland, CA Digital/Social Media Intern TV Insider New York, NY See more Jobs »…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook Advertising Bid Type Guide [Slideshare]

    … It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid…

    Nanigansin Social- 14 readers -
  • Online Advertising Acronyms And Terms Glossary

    …) – A prediction of the revenue or associated value a customer generates over time. Learn more Return on ad spend (ROAS) – A way to measure the value of your online marketing campaigns. Real time bidding (RTB) – How advertising inventory is bought and sold through a programmatic real-time auction. Software developer kit (SDK) – A set of programs…

    Nanigans- 14 readers -
  • How To: Drive Direct Response on Facebook

    … direct response from customers: oCPM bidding can be used to reach the people most likely to take a desired action (for example, an app install). If you’d like to target for off-Facebook actions, you’ll need to put a Facebook conversion pixel on place on your site. Alternately… CPA bidding is best when you’re aiming to get people to take action…

    Nanigansin Social How To's- 13 readers -
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