Ocpm

  • Cost-per-View Bidding Option Available for Facebook Video Ads

    … All advertisers on Facebook now have the option of bidding on video ads on a cost-per-view basis, based on 10-second views. The social network began testing the new bidding option in June, and its global availability was announced in a Facebook Marketing Partners post. Facebook said in the Facebook Marketing Partners post that it still…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Facebook Phases Out oCPM Bidding

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Director of Digital Strategy Creative Media Marketing New York, NY Social Strategy Manager-Food.com Scripps Networks Interactive New York, NY Social Media Manager / Content Producer Generation Tux / zTailors Oakland, CA Digital/Social Media Intern TV Insider New York, NY…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook Advertising Bid Type Guide [Slideshare]

    … It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid…

    Nanigansin Social- 15 readers -
  • Online Advertising Acronyms And Terms Glossary

    …. Optimized cost per 1,000 impressions (oCPM) – Similar ad bid type to CPM, where your ad will be displayed to users most likely to complete your specific defined action. See more Optimized budgeting – Automatically limits and then increases budget as more is learned about an ad’s performance. Pixel – Also known as a Tracking Pixel, this refers to a 1…

    Nanigans- 15 readers -
  • How To: Drive Direct Response on Facebook

    … direct response from customers: oCPM bidding can be used to reach the people most likely to take a desired action (for example, an app install). If you’d like to target for off-Facebook actions, you’ll need to put a Facebook conversion pixel on place on your site. Alternately… CPA bidding is best when you’re aiming to get people to take action…

    Nanigansin Social How To's- 14 readers -
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