• Cost-per-View Bidding Option Available for Facebook Video Ads

    … recommends reach and frequency buying and oCPM (optimized cost per thousand impressions) bidding based on video views, adding that the CPV bidding option was added “for those that value price certainty for video views or value video views as their primary performance metric.” The social network added in the post: For the vast majority of brand…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Facebook Phases Out oCPM Bidding

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Director of Digital Strategy Creative Media Marketing New York, NY Social Strategy Manager-Food.com Scripps Networks Interactive New York, NY Social Media Manager / Content Producer Generation Tux / zTailors Oakland, CA Digital/Social Media Intern TV Insider New York, NY…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Facebook Advertising Bid Type Guide [Slideshare]

    … It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid…

    Nanigansin Social- 21 readers -
  • Online Advertising Acronyms And Terms Glossary

    …. Optimized cost per 1,000 impressions (oCPM) – Similar ad bid type to CPM, where your ad will be displayed to users most likely to complete your specific defined action. See more Optimized budgeting – Automatically limits and then increases budget as more is learned about an ad’s performance. Pixel – Also known as a Tracking Pixel, this refers to a 1…

    Nanigans- 25 readers -
  • How To: Drive Direct Response on Facebook

    … It’s an exciting time to be advertising online. Smartphone sales are up, and people are spending more and more of their time in apps; particularly gaming and social media. With over ten years spent attracting users and taking note of their interests, Facebook is the perfect tool for marketers looking to reach the customers most likely to sign up…

    Nanigansin Social How To's- 22 readers -
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