Ocpm Bidding

  • Facebook Advertising Bid Type Guide [Slideshare]

    … It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid…

    Nanigansin Social- 15 readers -
  • Facebook Advertising Basics: User Acquisition [SlideShare]

    …Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow…

    Nanigansin Social- 2 readers -
  • Facebook Bid Types: Maximizing Effective Reach

    …When my grandfather retired, he took a part-time job driving cars to an auto auction on behalf of a local used car dealer. He’d tell me stories about the process; how they’d bring a car up to the stage and how other dealers and private owners would bid on the vehicle in question. In my head, I imagined that the process was just like I saw it on TV…

    Nanigansin Social- 10 readers -
  • Find the Facebook Audience Most Likely to Convert With oCPM

    …Facebook’s oCPM, or optimized CPM, is a great way to bid on ads that reach audiences who are most likely to take your desired campaign action. When your goal involves driving an audience off Facebook to an external site, you can now utilize oCPM for Link Click ads within Ad Engine. Why is this important? Optimizing for your campaign objectives is the ultimate goal. Whether that objective is driving visitors to relevant pages to make purchases, drive registrations, or another […]…

    Jeffrey Vocell/ Nanigansin Social- 12 readers -
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