• 5 Online-to-Offline Attribution Tools for Merchants

    …. Octalytics: Connect in-store sales to digital marketing efforts For retailers and service industry businesses, Octalytics offers a way to connect online marketing to offline sales. When a consumer clicks on an ad and visits a merchant’s website, that website sends the information to Octalytics and Octalytics begins tracking the consumer’s online…

    Stephanie Miles/ Street Fightin Paid Search- 21 readers -
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