• 5 Online-to-Offline Attribution Tools for Merchants

    … get connected. Octalytics allows for manual or automatic data entry, and it can fully integrate with any CRM and ERP. 2. Atlas: Tying offline sales to online ad spend Atlas is Facebook’s answer to offline attribution. Formerly an ad-serving platform, which was acquired from Microsoft in 2013, Atlas was relaunched in 2014 with a focus on audience…

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