Odeon Cinemas

Odeon Cinemas is a British chain of cinemas operating in the United Kingdom and Ireland. The company is one of the largest cinema chains in Europe. It is owned by Odeon & UCI Cinemas Group whose ultimate parent is Terra Firma Capital Partners.The first Odeon cinema was opened by Oscar Deutsch in 1928, in Brierly Hill in the West Midlands. Through a number of sales and acquisitions, the company expanded and in 2004 was purchased by its current owners Terra Firma Capital Partners. Terra Firma merged Odeon with UCI Cinemas to form Odeon & UCI Cinemas Group.
Posts about Odeon Cinemas
  • Lacoste’s new Snapchat campaign and more from around the world

    … to prank unsuspecting people at the Odeon Cinemas in London. The video, with more than 1.5 million views, shows people’s reflections in the bathroom mirrors as they are converted into faces of clowns, werewolves and zombies. Pepsi is no stranger to pulling pranks on its fans; earlier this year, it scared commuters with realistic-looking video of an alien invasion at a bus shelter. The post Lacoste’s new Snapchat campaign and more from around the world appeared first on Digiday. …

    Tanya Dua/ Digiday- 18 readers -
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