Offerpop

  • Influencer Marketing: Your Always-On Content Lab

    … Consumers today have unprecedented access to an endless supply of information and opinions, resulting in dynamic shifts in their purchasing behaviors. We live in the age of the empowered and always-on consumer, largely because social media has made it easier than ever for people to share their thoughts with a wider audience. Social media…

    Inside Facebookin Social Content- 13 readers -
  • Why Consumers Share User-Generated Content (Infographic)

    … User-generated content is a staple of most ecommerce websites. Consumers want to share their feedback, and these humanizing reports about products and services are trusted by other shoppers. However, there’s a gap between consumer content creation and how businesses foster it. An infographic from OfferPop analyzes this gap in attitudes. 85…

    AllFacebook- 13 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    …. Moderation is, of course, a Catch-22 because brands want to take advantage of the excitement of fans and followers and facilitate the process of user-generated marketing. The problem is that in many cases, the only solution is to remove objectionable content retroactively, which means the damage is already done. However, there are platforms like Vivoom and Offerpop that enable brands to manage UGC proactively. Check out the infographic below for a list of user-generated content landmines to watch out for. …

    AllTwitterin Social Content- 10 readers -
  • Offerpop Launches Audience Explorer Analysis Tool

    … Social marketing firm Offerpop, a Facebook Marketing Partner, released a new tool aimed at helping its clients better understand customers and prospects. Offerpop said Audience Explorer taps all of the major social networks with its new data-analysis, data-visualization and audience segmentation capabilities, enabling brands to identify…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Digital Natives Demand a Retail Revolution

    … of new digital consumers. Successive waves will make consumer engagement the norm through frictionless digital retailing. That will be the key to understanding and capturing the native digital retail clients of the future. Wendell Lansford is the CEO and Co-founder of Offerpop, a consumer engagement platform that works with the world’s largest brands. Image courtesy of Shutterstock. …

    AllFacebook- 4 readers -
  • How to Fuel Sales with Curated Social Content

    … it socially. As long as we continue providing value, we’ll continue to grow our reach. That reach continues to bring us notoriety and – ultimately – leads from companies who need our help. In other words, curated content is a primary strategy for us. What is User Generated Content? UGC It’s not just B2B, though. Generating value for consumers…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 9 readers -
  • Facebook PMD Offerpop Reveals Hires, Promotions

    … A Facebook Preferred Marketing Developer is restocking and revamping its talent roster, as digital marketing software provider Offerpop announced a host of new hires and promotions. New to Offerpop are: Vice president of people Teresa Thomas, formerly with Mode Media. Senior director of digital marketing Leslie Ellwood, from Savvy Marketing…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Facebook PMD Offerpop Integrated with Hootsuite

    … Facebook Preferred Marketing Developer and digital marketing software provider Offerpop is now integrated with social relationship platform Hootsuite, and access to Offerpop is available via the Hootsuite App Directory, the two companies announced Tuesday. Develop interactive, brand-relevant social campaigns and promotions. Schedule targeted…

    David Cohen/ AllFacebookin Social- 32 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … may not be for everyone. Large retailers might be committed to retaining a single system of payment and hesitate to allow transactions to be processed through Facebook. And of course, the buy button is still in beta: Who knows how the feature will evolve? Personally, I'm excited to see how this develops. Mairead Ridge is senior manager of marketing at Offerpop, where she leads the content and creative team. …

    AllFacebookin Social- 9 readers -
  • 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online

    …. OfferPop Offerpop is a social marketing platform that provides hashtag and user-generated campaigns, contests, promotions and social commerce solutions. Pricing You can pay per campaign or, alternatively, pay an annual fee. When you pay for an individual campaign you pay a monthly fee, depending on how long you will use it for. If you’ve got fewer…

    Ian Cleary/ RazorSocialin Social- 22 readers -
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