Offerpop

  • Influencer Marketing: Your Always-On Content Lab

    … and social media stars with millions of followers. These influencers have a massive reach potential but come with a hefty price tag and no guarantee that their followers will engage with, or even see, the content. Power-middle influencers: people who have built organic social followings of between 10,000 and 250,000. Power-middle influencers have…

    Inside Facebookin Social Content- 12 readers -
  • Why Consumers Share User-Generated Content (Infographic)

    … User-generated content is a staple of most ecommerce websites. Consumers want to share their feedback, and these humanizing reports about products and services are trusted by other shoppers. However, there’s a gap between consumer content creation and how businesses foster it. An infographic from OfferPop analyzes this gap in attitudes. 85…

    AllFacebook- 13 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … influencer marketing, user-generated content is often more trusted and relevant than ads and other branded content, which many users see as an invasion of their social media space. However, according to Katherine Hays, founder and CEO of user-generated marketing platform Vivoom, social media users are getting wise to influencer marketing…

    AllTwitterin Social Content- 10 readers -
  • Offerpop Launches Audience Explorer Analysis Tool

    … Social marketing firm Offerpop, a Facebook Marketing Partner, released a new tool aimed at helping its clients better understand customers and prospects. Offerpop said Audience Explorer taps all of the major social networks with its new data-analysis, data-visualization and audience segmentation capabilities, enabling brands to identify…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Digital Natives Demand a Retail Revolution

    … of new digital consumers. Successive waves will make consumer engagement the norm through frictionless digital retailing. That will be the key to understanding and capturing the native digital retail clients of the future. Wendell Lansford is the CEO and Co-founder of Offerpop, a consumer engagement platform that works with the world’s largest brands. Image courtesy of Shutterstock. …

    AllFacebook- 3 readers -
  • Facebook PMD Offerpop Reveals Hires, Promotions

    … A Facebook Preferred Marketing Developer is restocking and revamping its talent roster, as digital marketing software provider Offerpop announced a host of new hires and promotions. New to Offerpop are: Vice president of people Teresa Thomas, formerly with Mode Media. Senior director of digital marketing Leslie Ellwood, from Savvy Marketing…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Facebook PMD Offerpop Integrated with Hootsuite

    … messages and posts, including campaign promotions, across multiple social networks. Moderate Offerpop content submissions in real-time. Continuously track performance metrics, including reach, shares and submissions. The modern marketer is busier than ever, running multiple campaigns across a variety of digital properties to connect…

    David Cohen/ AllFacebookin Social- 31 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … and revenue. Facebook recognizes that shopping has become more social: 92 percent of today's consumers say they trust word-of-mouth more than advertising. Recognizing this trend, most retailers and brands have invested in marketing tactics that leverage user-generated content like user photos, ratings and reviews. Adding a commerce component to the most…

    AllFacebookin Social- 9 readers -
  • 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online

    … effective. We know because we recently ran a competition in which we used it! Summary If you want to get a competition up and running within a couple of minutes and you don’t want the hassle of creating any graphics then Rafflecopter is a great option. Their refer-a-friend and sharing mechanisms built into the app make it really useful. 7. Tabsite…

    Ian Cleary/ RazorSocialin Social- 18 readers -
Get the top posts daily into your mailbox!