Offerpop

  • Influencer Marketing: Your Always-On Content Lab

    … establishes an emotional connection between influencer and audience and is a powerful tool for inspiring action A study by Offerpop reports that 50 percent of consumers find UGC more memorable than brand produced content, resulting in five times greater click-through rates and a 10 percent increase in conversions when included in the purchase path…

    Inside Facebookin Social Content- 11 readers -
  • Why Consumers Share User-Generated Content (Infographic)

    … User-generated content is a staple of most ecommerce websites. Consumers want to share their feedback, and these humanizing reports about products and services are trusted by other shoppers. However, there’s a gap between consumer content creation and how businesses foster it. An infographic from OfferPop analyzes this gap in attitudes. 85…

    AllFacebook- 13 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … their digital communities, many are still concerned with the quality and appropriateness of the content. Vivoom did an analysis of more than 4,000 user-generated videos for its media partners and discovered that about 6 percent contained hate speech, nudity, profanity or were just off message somehow. To put this number into perspective, Gatorade ran…

    AllTwitterin Social Content- 9 readers -
  • Offerpop Launches Audience Explorer Analysis Tool

    … Social marketing firm Offerpop, a Facebook Marketing Partner, released a new tool aimed at helping its clients better understand customers and prospects. Offerpop said Audience Explorer taps all of the major social networks with its new data-analysis, data-visualization and audience segmentation capabilities, enabling brands to identify…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Digital Natives Demand a Retail Revolution

    … of new digital consumers. Successive waves will make consumer engagement the norm through frictionless digital retailing. That will be the key to understanding and capturing the native digital retail clients of the future. Wendell Lansford is the CEO and Co-founder of Offerpop, a consumer engagement platform that works with the world’s largest brands. Image courtesy of Shutterstock. …

    AllFacebook- 3 readers -
  • Facebook PMD Offerpop Reveals Hires, Promotions

    … A Facebook Preferred Marketing Developer is restocking and revamping its talent roster, as digital marketing software provider Offerpop announced a host of new hires and promotions. New to Offerpop are: Vice president of people Teresa Thomas, formerly with Mode Media. Senior director of digital marketing Leslie Ellwood, from Savvy Marketing…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Facebook PMD Offerpop Integrated with Hootsuite

    … Facebook Preferred Marketing Developer and digital marketing software provider Offerpop is now integrated with social relationship platform Hootsuite, and access to Offerpop is available via the Hootsuite App Directory, the two companies announced Tuesday. Develop interactive, brand-relevant social campaigns and promotions. Schedule targeted…

    David Cohen/ AllFacebookin Social- 30 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … may not be for everyone. Large retailers might be committed to retaining a single system of payment and hesitate to allow transactions to be processed through Facebook. And of course, the buy button is still in beta: Who knows how the feature will evolve? Personally, I'm excited to see how this develops. Mairead Ridge is senior manager of marketing at Offerpop, where she leads the content and creative team. …

    AllFacebookin Social- 9 readers -
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