Offerpop

  • Influencer Marketing: Your Always-On Content Lab

    … establishes an emotional connection between influencer and audience and is a powerful tool for inspiring action A study by Offerpop reports that 50 percent of consumers find UGC more memorable than brand produced content, resulting in five times greater click-through rates and a 10 percent increase in conversions when included in the purchase path…

    Inside Facebookin Social Content- 14 readers -
  • Why Consumers Share User-Generated Content (Infographic)

    … User-generated content is a staple of most ecommerce websites. Consumers want to share their feedback, and these humanizing reports about products and services are trusted by other shoppers. However, there’s a gap between consumer content creation and how businesses foster it. An infographic from OfferPop analyzes this gap in attitudes. 85…

    AllFacebook- 14 readers -
  • User-Generated Content Landmines to Watch Out For (Infographic)

    … a Super Bowl-themed filter on Snapchat that garnered 160 million impressions. Based on the Vivoom numbers, that would mean 10 million were problematic or objectionable impressions. Hays noted: 94 percent of the content is great, but many brands haven’t been able to utilize it because they can’t risk the 6 percent that could be terribly off brand…

    AllTwitterin Social Content- 10 readers -
  • Offerpop Launches Audience Explorer Analysis Tool

    … Social marketing firm Offerpop, a Facebook Marketing Partner, released a new tool aimed at helping its clients better understand customers and prospects. Offerpop said Audience Explorer taps all of the major social networks with its new data-analysis, data-visualization and audience segmentation capabilities, enabling brands to identify…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Digital Natives Demand a Retail Revolution

    … of new digital consumers. Successive waves will make consumer engagement the norm through frictionless digital retailing. That will be the key to understanding and capturing the native digital retail clients of the future. Wendell Lansford is the CEO and Co-founder of Offerpop, a consumer engagement platform that works with the world’s largest brands. Image courtesy of Shutterstock. …

    AllFacebook- 7 readers -
  • How to Fuel Sales with Curated Social Content

    … it socially. As long as we continue providing value, we’ll continue to grow our reach. That reach continues to bring us notoriety and – ultimately – leads from companies who need our help. In other words, curated content is a primary strategy for us. What is User Generated Content? UGC It’s not just B2B, though. Generating value for consumers…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 10 readers -
  • Facebook PMD Offerpop Reveals Hires, Promotions

    … Group. Head of enterprise sales, Western region Alec DeCherney, previously with GoodData. Director of customer operations John Neilan, from WebMD. Senior manager of client services Alison Marras, most recently with Experian Marketing Services. Information-technology manager Elvis Ortiz, who had been with RFA. Head of development operations…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Facebook PMD Offerpop Integrated with Hootsuite

    … Facebook Preferred Marketing Developer and digital marketing software provider Offerpop is now integrated with social relationship platform Hootsuite, and access to Offerpop is available via the Hootsuite App Directory, the two companies announced Tuesday. Develop interactive, brand-relevant social campaigns and promotions. Schedule targeted…

    David Cohen/ AllFacebookin Social- 32 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … may not be for everyone. Large retailers might be committed to retaining a single system of payment and hesitate to allow transactions to be processed through Facebook. And of course, the buy button is still in beta: Who knows how the feature will evolve? Personally, I'm excited to see how this develops. Mairead Ridge is senior manager of marketing at Offerpop, where she leads the content and creative team. …

    AllFacebookin Social- 9 readers -
  • 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online

    … functionality and they are added using drag and drop. Summary Tabsite is competitively priced and provides lots of flexibility in terms of the configuration of each of the widgets. There is a broad range of functionality to choose from. 8. Engage Sciences – One for the Enterprises Engage Sciences is a platform to create social marketing programs…

    Ian Cleary/ RazorSocialin Social- 25 readers -
Get the top posts daily into your mailbox!