Offers & Promotions

    • How to Make the Most of Halloween Spending

      While many businesses tend to forget about Halloween in the November and December shopping frenzy, their customers never do. In 2016, 8.4 billion dollars will be spent on Halloween — mostly on costumes, candy, decorations and greeting cards. With this spending sharply increased from 6.9 billion dollars last year, Halloween purchases are on the rise.

      Constant Contactin How To's- 10 readers -
  • Rock Your Back-to-School Sales and Marketing

    Back-to-School season brings a swirl of excitement and stress amongst children and parents alike. It also brings about massive amounts of spending — money that will go to your business if you understand the trends and required preparation for the 2nd biggest retail holiday of the year. Email marketing is essential for making the most of back-to-school spending.

    Constant Contact- 7 readers -
  • Create the Perfect Offer: 4 Questions You Need to Ask First

    … Special offers are hardly a new marketing strategy. Long before email and social media marketing, special offers and promotions played an important role in how small businesses could attract new customers and drive repeat business. While offers used to consist of coupons in local papers or promotions spread through word of mouth, today there…

    Miranda Paquet/ Constant Contactin EMail- 15 readers -
  • Considering a Groupon? 5 Pitfalls You Must Avoid

    … discounts for customer acquisition and have a clearly defined rationale for choosing Groupon or one of the other “daily deal” type of promotions. Here are five questions to ask and points to consider. 1. Are you making a single sale or starting a relationship? How often does a homeowner hire a pressure washing service? Not often. The owner…

    Susan Solovic/ Constant Contact- 6 readers -
  • Introducing the New Coupon Plus Campaign from Constant Contact

    … If you’re a small business owner, you want to drive sales, reward regular customers, and reach new ones. Offering coupons will allow you to do all that — and with the new Coupon Plus campaign from Constant Contact it’s never been faster or easier to create and send coupons to your subscribers. In less than 10 minutes, you can drive traffic…

    Ryan Pinkham/ Constant Contactin Social- 19 readers -