Offline Actions

  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … features Atlas introduced Monday: Through Atlas and the people-based layer that powers it, we’ve been able to identify and measure where most waste comes from: exchanges and banners. We realized this by testing out a buying platform in Atlas last year. During that test, we plugged into a number of the usual exchanges and bought across several formats…

    David Cohen/ AllTwitterin Facebook- 17 readers -