Offline Actions

  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … and understand within minutes if their online ads are influencing offline purchases. We’re also working with advertisers on Path to Conversion (by device reporting) to provide insight into all the ways real people—not cookies—see ads across multiple devices before making a conversion. Other path-to-conversion solutions rely on cookie-based reporting…

    David Cohen/ AllTwitterin Facebook- 9 readers -
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