Offline Attribution

  • 5 Online-to-Offline Attribution Tools for Merchants

    … Even in the year 2016, online-to-offline attribution is still a challenge for small and mid-size businesses. Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies…

    Stephanie Miles/ Street Fightin Paid Search- 21 readers -
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