Offline Attribution

  • 5 Online-to-Offline Attribution Tools for Merchants

    …. Octalytics: Connect in-store sales to digital marketing efforts For retailers and service industry businesses, Octalytics offers a way to connect online marketing to offline sales. When a consumer clicks on an ad and visits a merchant’s website, that website sends the information to Octalytics and Octalytics begins tracking the consumer’s online…

    Stephanie Miles/ Street Fightin Paid Search- 15 readers -
  • Street Fight Hyperlocal Analyst Predictions for 2016

    … that brands and businesses began to understand and explore the opportunities the Internet of Things (IoT) provides them to deliver real-time, right-time marketing based on individual context and behavior. Predictably, Starbucks was one of the first out of the gate with an app with the Apple Watch that allows customers to pay with Passbook as well…

    Street Fightin Social Facebook- 12 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … to be consumer value. We don’t think the value necessarily lies in proximity targeting or advertising. The thing that people have really been obsessed with is the attribution loop problem. Historically, there’s never been a good way to attribute what you do in the physical world to what you do online. If you search for a coffee shop on Yelp and then arrive…

    Street Fightin Google- 12 readers -
  • Placed Expands Partnerships in Attribution Network

    … Placed Expands Partnerships in Attribution Network June 24, 2015 by Ally Reis Leave a Comment Filed Under: News Placed, which connects ads to in-store visits, has announced the addition of eight new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits. The company…

    Street Fightin Affiliate- 8 readers -
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