Offline Attribution

  • 5 Online-to-Offline Attribution Tools for Merchants

    … Even in the year 2016, online-to-offline attribution is still a challenge for small and mid-size businesses. Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies…

    Stephanie Miles/ Street Fightin Paid Search- 16 readers -
  • Street Fight Hyperlocal Analyst Predictions for 2016

    … into this area in earnest, after a number of less elegant flirtations. I believe that a robust consumer experience is inextricably bound up with success in converting SMB Page owners into advertisers. My second bet would be the emergence of offline attribution and analytics as a mainstream tool for digital marketers. Select companies today…

    Street Fightin Social Facebook- 14 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … light up. We think there’s an interesting case for making certain objects connected on their own. Think of it as search for the physical word. It’s a bit abstract, but the premise is very clear: The online world that we’re used to has tons of available information, but the physical world is this place we’re trying to navigate at all times, and your phone doesn’t have any context about it. Beacons are one way to solve that. Annie Melton is Street Fight’s news editor. This interview has been edited for length and clarity. …

    Street Fightin Google- 14 readers -
  • Placed Expands Partnerships in Attribution Network

    … Placed Expands Partnerships in Attribution Network June 24, 2015 by Ally Reis Leave a Comment Filed Under: News Placed, which connects ads to in-store visits, has announced the addition of eight new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits. The company…

    Street Fightin Affiliate- 8 readers -