Offline Attribution

  • 5 Online-to-Offline Attribution Tools for Merchants

    … Even in the year 2016, online-to-offline attribution is still a challenge for small and mid-size businesses. Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies…

    Stephanie Miles/ Street Fightin Paid Search- 15 readers -
  • Street Fight Hyperlocal Analyst Predictions for 2016

    … that brands and businesses began to understand and explore the opportunities the Internet of Things (IoT) provides them to deliver real-time, right-time marketing based on individual context and behavior. Predictably, Starbucks was one of the first out of the gate with an app with the Apple Watch that allows customers to pay with Passbook as well…

    Street Fightin Social Facebook- 13 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … should apply it yourself. In terms of beacon tech, where does the value lie for SMBs? The dominant thought has been that the platforms that touch SMBs would apply beacons at scale and make it really simple for the merchant to get something going. That’s awesome in theory, but in practice, what is execution dependent on? There still has…

    Street Fightin Google- 12 readers -
  • Placed Expands Partnerships in Attribution Network

    … Placed Expands Partnerships in Attribution Network June 24, 2015 by Ally Reis Leave a Comment Filed Under: News Placed, which connects ads to in-store visits, has announced the addition of eight new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits. The company…

    Street Fightin Affiliate- 8 readers -
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