Offline Attribution

  • 5 Online-to-Offline Attribution Tools for Merchants

    … Even in the year 2016, online-to-offline attribution is still a challenge for small and mid-size businesses. Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies…

    Stephanie Miles/ Street Fightin Paid Search- 20 readers -
  • Street Fight Hyperlocal Analyst Predictions for 2016

    … that might hit next year, but might not. Sterling sees beacons and mobile payments as falling into the “wait till next year” category, although momentum will continue to build in 2016. Despite the slow start, the U.S. remains ahead of Europe, where Salz categorized mobile payments as an area that local marketers don’t need to worry about in 2016…

    Street Fightin Social Facebook- 17 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … Retailers are turning to beacons to make the shopping experience both more personalized and more efficient. In return, they hope to earn deeper customer loyalty and gain access to a trove of consumer data. Other industries have invested in beacon technology as well. Restaurants, airports, sports venues, hotels, and more are all hoping…

    Street Fightin Google- 15 readers -
  • Placed Expands Partnerships in Attribution Network

    … Placed Expands Partnerships in Attribution Network June 24, 2015 by Ally Reis Leave a Comment Filed Under: News Placed, which connects ads to in-store visits, has announced the addition of eight new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits. The company…

    Street Fightin Affiliate- 9 readers -
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