Offline Attribution

  • 5 Online-to-Offline Attribution Tools for Merchants

    … get connected. Octalytics allows for manual or automatic data entry, and it can fully integrate with any CRM and ERP. 2. Atlas: Tying offline sales to online ad spend Atlas is Facebook’s answer to offline attribution. Formerly an ad-serving platform, which was acquired from Microsoft in 2013, Atlas was relaunched in 2014 with a focus on audience…

    Stephanie Miles/ Street Fightin Paid Search- 17 readers -
  • Street Fight Hyperlocal Analyst Predictions for 2016

    … that might hit next year, but might not. Sterling sees beacons and mobile payments as falling into the “wait till next year” category, although momentum will continue to build in 2016. Despite the slow start, the U.S. remains ahead of Europe, where Salz categorized mobile payments as an area that local marketers don’t need to worry about in 2016…

    Street Fightin Social Facebook- 17 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … to be consumer value. We don’t think the value necessarily lies in proximity targeting or advertising. The thing that people have really been obsessed with is the attribution loop problem. Historically, there’s never been a good way to attribute what you do in the physical world to what you do online. If you search for a coffee shop on Yelp and then arrive…

    Street Fightin Google- 15 readers -
  • Placed Expands Partnerships in Attribution Network

    … Placed Expands Partnerships in Attribution Network June 24, 2015 by Ally Reis Leave a Comment Filed Under: News Placed, which connects ads to in-store visits, has announced the addition of eight new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits. The company…

    Street Fightin Affiliate- 8 readers -
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