Offline Events

  • How to Bring Your Relationship Building Strategy Offline

    … and save relevant events. Integrating Online & Offline Don’t forget that offline and online relationship building isn’t an “either/or” situation. They work together and complement each other. When you need a gesture to help you stand out in the memory of a prospect or partner, send them something in the mail. Looking to expand your local clientele? Start showing up at events in your city. And always connect it all back to your digital content strategy. …

    Ann Smarty/ Relevancein How To's- 19 readers -
  • Amplification Strategy Makes B2B Content Sexy

    … pictures of presentations, the practice isn’t as effective as it once was. Standing out now requires you to start planning your editorial calendar well in advance, taking amplification into account just as much as the angles you’ll approach with your content. Your Current Event-Oriented Content Has a Short Shelf-Life When you attend a conference today…

    Ted Karczewski/ Relevancein Content- 35 readers -
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