Offline Events

  • Offline Conversions API Available via Facebook Business Manager

    …-time results as transactions occur in-store and over the phone. Gain demographic insights about people who purchase. Optimize future campaigns. Facebook said in an email to SocialTimes: Since then, we’ve introduced permissions and management surfaces in Business Manager, as well as opened the user interface for manual data upload. Business Manager users: Have you experimented with the offline conversions API yet? Thank you to Abs Elmaz of Social House Media for the tip and screenshots. …

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • How to Bring Your Relationship Building Strategy Offline

    … a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Why Offline Touchpoints Work Have you ever read “How To Win Friends And Influence People”? It is one of the most crucial marketing books ever released, even all these years later. It stresses the power of genuine…

    Ann Smarty/ Relevancein How To's- 23 readers -
  • Amplification Strategy Makes B2B Content Sexy

    … pictures of presentations, the practice isn’t as effective as it once was. Standing out now requires you to start planning your editorial calendar well in advance, taking amplification into account just as much as the angles you’ll approach with your content. Your Current Event-Oriented Content Has a Short Shelf-Life When you attend a conference today…

    Ted Karczewski/ Relevancein Content- 36 readers -