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… The offline conversions application-programming interface Facebook began testing in June is now available to all managed business accounts via Business Manager. Business Manager users now have access to a new Offline Events section, and the description for that section follows: Start uploading data related to offline events, which…
… a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Why Offline Touchpoints Work Have you ever read “How To Win Friends And Influence People”? It is one of the most crucial marketing books ever released, even all these years later. It stresses the power of genuine…
The world is tough for the B2B content marketer. While his B2C marketing friend down the hallway is able to use Instagram and Vine to promote a consumer package good (CPG) or fashion product, the B2B is left with finding ways to establish relationships with customers around technology – or worse, a service.