Offline Events

  • Offline Conversions API Available via Facebook Business Manager

    …-time results as transactions occur in-store and over the phone. Gain demographic insights about people who purchase. Optimize future campaigns. Facebook said in an email to SocialTimes: Since then, we’ve introduced permissions and management surfaces in Business Manager, as well as opened the user interface for manual data upload. Business Manager users: Have you experimented with the offline conversions API yet? Thank you to Abs Elmaz of Social House Media for the tip and screenshots. …

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • How to Bring Your Relationship Building Strategy Offline

    … and save relevant events. Integrating Online & Offline Don’t forget that offline and online relationship building isn’t an “either/or” situation. They work together and complement each other. When you need a gesture to help you stand out in the memory of a prospect or partner, send them something in the mail. Looking to expand your local clientele? Start showing up at events in your city. And always connect it all back to your digital content strategy. …

    Ann Smarty/ Relevancein How To's- 14 readers -
  • Amplification Strategy Makes B2B Content Sexy

    … pictures of presentations, the practice isn’t as effective as it once was. Standing out now requires you to start planning your editorial calendar well in advance, taking amplification into account just as much as the angles you’ll approach with your content. Your Current Event-Oriented Content Has a Short Shelf-Life When you attend a conference today…

    Ted Karczewski/ Relevancein Content- 30 readers -