Offline Events

  • How to Bring Your Relationship Building Strategy Offline

    … marketing strategy stronger. It is time to reintroduce ourselves to traditional marketing. That means integrating an online and offline strategy to take advantage of both approach’s benefits. Send A Postcard I will be the first to admit that 99 percent of the advertisements I get in the mail go right into the recycling bin with barely a glance…

    Ann Smarty/ Relevancein How To's- 15 readers -
  • Amplification Strategy Makes B2B Content Sexy

    … many B2Bs fail to consider is that offline events offer viable opportunities to create eye-catching content, so long as an effective plan is in place and supported by other channels. Creating content in support of your presence at an industry event is common practice. But with everyone writing reviews, tweeting with event hashtags and sharing…

    Ted Karczewski/ Relevancein Content- 33 readers -