Offline Events

  • How to Bring Your Relationship Building Strategy Offline

    … a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Why Offline Touchpoints Work Have you ever read “How To Win Friends And Influence People”? It is one of the most crucial marketing books ever released, even all these years later. It stresses the power of genuine…

    Ann Smarty/ Relevancein How To's- 12 readers -
  • Amplification Strategy Makes B2B Content Sexy

    The world is tough for the B2B content marketer. While his B2C marketing friend down the hallway is able to use Instagram and Vine to promote a consumer package good (CPG) or fashion product, the B2B is left with finding ways to establish relationships with customers around technology – or worse, a service.

    Ted Karczewski/ Relevance- 25 readers -