Offline Sales

  • 5 Retail Trends for 2015 Every Marketer Should Know

    … Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Expert Column: Converting Online Traffic To In-Store Shoppers

    … businesses. A recent study from Neustar Localeze and 15miles found that 79 percent of mobile users search for local businesses on their phones. Additionally, nearly 80 percent of those searches result in a purchase. The first step is to optimize your website for mobile to increase the user experience on your site. Many grocers also offer mobile…

    ZOG Digital Blogin Mobile- 10 readers -
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