Offline Sales

  • 5 Retail Trends for 2015 Every Marketer Should Know

    … Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Expert Column: Converting Online Traffic To In-Store Shoppers

    … Grocery marketers can leverage various digital assets and online marketing tactics to drive offline sales. This article originally appeared on Progressive Grocer. ———- Have you ever questioned if your digital marketing is really providing true value and ROI for your brand? You’re not alone. Many businesses struggle with putting the proper…

    ZOG Digital Blogin Mobile- 13 readers -