Offline Sales

  • 5 Retail Trends for 2015 Every Marketer Should Know

    … Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Expert Column: Converting Online Traffic To In-Store Shoppers

    … near the times most users shop. Retargeting can also help remind users who expressed interest in your brand to come back and shop. Retargeting works by placing a tracking cookie on a users browser after they visit your website. Once that cookie is in place, your ads will follow the user around the web and help influence purchase decisions…

    ZOG Digital Blogin Mobile- 8 readers -