Offline Sales

  • 5 Retail Trends for 2015 Every Marketer Should Know

    … – perusing the local store and then buying the product online. MediaMath has produced this infographic on 5 programmatic marketing trends that are shaping the retail experience: Digital now influences 64% of all in-store sales Tweet This! More than half of digital advertising in retail is now mobile Tweet This! Direct publisher deals…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Expert Column: Converting Online Traffic To In-Store Shoppers

    … Grocery marketers can leverage various digital assets and online marketing tactics to drive offline sales. This article originally appeared on Progressive Grocer. ———- Have you ever questioned if your digital marketing is really providing true value and ROI for your brand? You’re not alone. Many businesses struggle with putting the proper…

    ZOG Digital Blogin Mobile- 12 readers -