Offline Sales

  • 5 Retail Trends for 2015 Every Marketer Should Know

    … – perusing the local store and then buying the product online. MediaMath has produced this infographic on 5 programmatic marketing trends that are shaping the retail experience: Digital now influences 64% of all in-store sales Tweet This! More than half of digital advertising in retail is now mobile Tweet This! Direct publisher deals…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Expert Column: Converting Online Traffic To In-Store Shoppers

    … businesses. A recent study from Neustar Localeze and 15miles found that 79 percent of mobile users search for local businesses on their phones. Additionally, nearly 80 percent of those searches result in a purchase. The first step is to optimize your website for mobile to increase the user experience on your site. Many grocers also offer mobile…

    ZOG Digital Blogin Mobile- 11 readers -
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