Offsite Content

  • How A Content Marketing Strategy Impacts Your Bottom Line

    … papers, case studies and eBooks—especially when grouped together. For instance, Cox Media created a “Success Kit” for small businesses that included an eBook and video. The bundle led to more than 500 downloads and generated more than 2,000 leads. Drive conversion events through gated on-site content to optimize bottom line results. It’s clear…

    Relevancein Content How To's- 27 readers -
  • From Sales-y to Sincere: 4 Ways to Enhance Your Offsite Content

    … brought offsite SEO tactics to new levels. Gone are the days of mass content syndication—this is the time of uniquely tailored guest articles and creative infographics. Whether you’ve taken just the first steps toward refining your offsite content strategy or you’ve already begun seeing major results, here are a few pointers for upping your offsite game…

    Katherine Halek/ Relevancein Content- 21 readers -
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