• Is Native Advertising More Dependable Than Mass Media?

    … is the misconception that media – in any circumstance or under any label – are free of bias. The difference between such traditional news reporting and native advertising is that with the latter, there’s actual accountability. Redefining the Customer Let’s start with the customer of 2014. In 2011, Google released a study called ZMOT (Zero Moment of Truth) where…

    Joseph Parker/ Relevance- 12 readers -
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