Old Navy

Old Navy is a clothing and accessories retailer owned by American multinational corporation Gap Inc. It has corporate operations in San Francisco and San Bruno, California. The largest Old Navy stores are its flagship stores, located in New York City, the Mall of America, Seattle, Chicago and San Francisco.
Posts about Old Navy
  • Infographic: The Problem With Personalized Marketing

    … I love Old Navy. It’s one of the few brands I let into my personal inbox, and I often open and read the company’s messages. Emails with subject lines like “Nicole, Your Shopping Bag Has Abandonment Issues” remind me to decide what items I’m going to buy in a way that’s clear and playful, which makes me happy to do so. However, Old Navy also…

    Nicole Dieker/ The Content Strategist- 14 readers -
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    …. While it is important to build relationships and stay active in your digital channels, the end goal is to drive sales. Old Navy pulled off one of our favorite examples of tying social media to physical products with the launch of their flip-flop vending machine. This promotion asked users to send a tweet from the machine using #FlipFlopHurray to earn…

    ZOG Digital Blogin Twitter- 14 readers -
  • Old Navy gives the gift swap a new twist on Vine

    … Love it or dread it, the holiday gift swap is a time-worn tradition at holiday parties. This year, Old Navy is using Vine to put a social media twist on what has traditionally been a more IRL affair. Old Navy’s “White Elephant” Vine game works like this: The retailer is rolling out one Vine video per day for 12 days that reveals gifts…

    Lucia Moses/ Digidayin Twitter- 7 readers -
  • The Un-Checkbox Approach to Content Marketing

    … it. They're stretching a little beyond those charming Isaiah Mustafa commercials and into Old Navy territory (please make it stop), but it just might work. Name recognition is everything In 2008, hipster author Tao Lin plastered New York City with stickers that read "Britney Spears" in bold black and white. Weird fan geek moment? Actually…

    Moz Blogin Content- 15 readers -
  • How to Enhance Mobile Pages to Increase Phone Leads

    … to Call” feature. This means if your business doesn’t have the “Click to Call” feature on Google, you are likely losing a significant number of potential customers. The study also shows that 70% of mobile searchers use the “Click to Call” feature to connect with businesses. Calling was discovered to be the most important step during the research…

    Shane Jones/ Search Engine Journalin How To's- 4 readers -
  • 5 Examples of Inspired Checkout Processes That Bring Results

    … that offers product recommendations. The trick lies in offering these items in such a way that the customer does not forget about the current shopping cart. A persistent shopping cart like the one offered by Old Navy is a good way to keep the user on track with their earlier selections even after they have wandered off to pick out add-ons…

    Pratik Dholakiya/ Convince and Convert- 16 readers -
  • Inside Refinery29′s video strategy

    … was going to other formats,” he said. Refinery29 is a good fit for apparel retailers like Old Navy, which collaborates with the site on branded video content, like this two-minute explainer on “how to wear plaid pants outside the country club.” But the publisher also attracts non-fashion brands like Google-owned Motorola, exclusive sponsor of “Style Out…

    Eric Blattberg/ Digidayin Facebook YouTube- 23 readers -
  • 5 Awesome Brand Videos That Harness the Power of Music

    … employee, I think it really hit the brand’s colorful, poppy voice on the head. Consumers seem to agree: It’s garnered about 5.5 million views so far. 2. Borjomi’s Water-Bottle-Dispensing “Piano Machine” In a really weird experiment, Ukrainian water company Borjomi left a sideways piano on the sidewalk. Curious bystanders cautiously stepped up…

    Alyssa Hertig/ The Content Strategistin Content- 6 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … Christmas trees and winter snow… all wrapped nicely around your best selling products and specials. Take a look at how popular brands like Old Navy and PetSmart bring that special holiday feeling to their site design every year. But don’t forget… it’s not just web site designs and themes you need to be paying attention to — also think about…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 4 readers -
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