Old Navy

Old Navy is a clothing and accessories retailer owned by American multinational corporation Gap Inc. It has corporate operations in San Francisco and San Bruno, California. The largest Old Navy stores are its flagship stores, located in New York City, the Mall of America, Seattle, Chicago and San Francisco.
Posts about Old Navy
  • Infographic: The Problem With Personalized Marketing

    … specific to me. I had no idea there was a personalized recommendation inside, so I missed the brand’s attempt to market clothing that I might have been interested in. A new infographic from Forrester Consulting and SAP Hybris takes a closer look at the issue of personalized marketing—an area where many of us could improve. Although 66 percent…

    Nicole Dieker/ The Content Strategist- 15 readers -
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    …. While it is important to build relationships and stay active in your digital channels, the end goal is to drive sales. Old Navy pulled off one of our favorite examples of tying social media to physical products with the launch of their flip-flop vending machine. This promotion asked users to send a tweet from the machine using #FlipFlopHurray to earn…

    ZOG Digital Blogin Twitter- 17 readers -
  • Study: For Retailers Shopping For Social Success Consistency Is The Key

    … to their success, is the ability to generate significant engagement by being thematically consistent, timely and relevant with their content. For Tiffany, by delivering interactive, animated content and integrating live streaming of Google Hangouts that include clever hashtags, the brand has seized the opportunity to connect on social with people in a way…

    Greg Finn/ Marketing Landin Social- 17 readers -
  • Old Navy gives the gift swap a new twist on Vine

    … Love it or dread it, the holiday gift swap is a time-worn tradition at holiday parties. This year, Old Navy is using Vine to put a social media twist on what has traditionally been a more IRL affair. Old Navy’s “White Elephant” Vine game works like this: The retailer is rolling out one Vine video per day for 12 days that reveals gifts…

    Lucia Moses/ Digidayin Twitter- 10 readers -
  • The Un-Checkbox Approach to Content Marketing

    … it. They're stretching a little beyond those charming Isaiah Mustafa commercials and into Old Navy territory (please make it stop), but it just might work. Name recognition is everything In 2008, hipster author Tao Lin plastered New York City with stickers that read "Britney Spears" in bold black and white. Weird fan geek moment? Actually…

    Moz Blogin Content- 18 readers -
  • How to Enhance Mobile Pages to Increase Phone Leads

    … stand out from the usual desktop site, and can be used to persuade the visitor to reach out. For example, Old Navy partnered with Shazam in 2011 in order to build loyalty with females between the ages of 23-35. Shazam is an app used to identify songs and their lyrics. When customer tagged the songs created for Old Navy, they received exclusive offers…

    Shane Jones/ Search Engine Journalin How To's- 4 readers -
  • 5 Examples of Inspired Checkout Processes That Bring Results

    …’ behaves like a nitpicking ringmaster, making you jump through a million hoops till you can wave them goodbye. Now, a typical checkout process has six stages, which may be compressed or expanded based on the brand in question. So, what does a great checkout process make? Minimal steps? Short forms to fill up? Zero distractions? Smart upsells…

    Pratik Dholakiya/ Convince and Convert- 19 readers -
  • Inside Refinery29′s video strategy

    … was going to other formats,” he said. Refinery29 is a good fit for apparel retailers like Old Navy, which collaborates with the site on branded video content, like this two-minute explainer on “how to wear plaid pants outside the country club.” But the publisher also attracts non-fashion brands like Google-owned Motorola, exclusive sponsor of “Style Out…

    Eric Blattberg/ Digidayin Facebook YouTube- 31 readers -
  • 5 Awesome Brand Videos That Harness the Power of Music

    … the center of attention. Here are a handful of brands who pushed music into the spotlight: 1. Old Navy’s “Unlimited” Old Navy crafted a mini-musical dedicated to the cringeworthiest of childhood memories: the first day of school. “Will I fit into this puzzle I’m about to walk into?” the protagonist sings. Womp Womp, a purple potato-shaped monster…

    Alyssa Hertig/ The Content Strategistin Content- 9 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … business for the holidays, but the free report from Prestashop goes into way more detail. At the end of the book you will also receive a holiday checklist to get your business in organized and on the right path for the massive online spending that is about to take place. My name is Zac Johnson and I have been an online entrepreneur for the past…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 7 readers -
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