Old Navy

Old Navy is a clothing and accessories retailer owned by American multinational corporation Gap Inc. It has corporate operations in San Francisco and San Bruno, California. The largest Old Navy stores are its flagship stores, located in New York City, the Mall of America, Seattle, Chicago and San Francisco.
Posts about Old Navy
  • Infographic: The Problem With Personalized Marketing

    … specific to me. I had no idea there was a personalized recommendation inside, so I missed the brand’s attempt to market clothing that I might have been interested in. A new infographic from Forrester Consulting and SAP Hybris takes a closer look at the issue of personalized marketing—an area where many of us could improve. Although 66 percent…

    Nicole Dieker/ The Content Strategist- 13 readers -
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    … relationships. Express Your Values Seemingly out of nowhere, Volvo emerged with one of the top viral ads of the year. A TV spot with Jean-Claude Van Damme doing the splits between two Volvo trucks was used to powerfully demonstrate the stability and precision of Volvo engineering. The ad made a big statement about the brands values, but delivered them…

    ZOG Digital Blogin Twitter- 10 readers -
  • Old Navy gives the gift swap a new twist on Vine

    … for their creative sensibility and audience, including Manon Mathews (1.5 million followers) and Lexi Sorrentino (110,000 followers). Each was assigned a day to respond with a vine of their own in which they could “steal” a previously opened gift or “stay” and open the gift of the day. Viner Matt Cutshall (755,000 followers) opted for the latter in his Vine…

    Lucia Moses/ Digidayin Twitter- 7 readers -
  • The Un-Checkbox Approach to Content Marketing

    … the failures will teach you something about what success looks like. Winning by breaking the rules Image by laffy4k. So in honor of the holiday season, let's unwrap our presents early and look at some marketing campaigns that won by flouting some fundamental rules of marketing. Appeal to a wide audience Not everyone knows who Skeletor is. And few…

    Moz Blogin Content- 13 readers -
  • How to Enhance Mobile Pages to Increase Phone Leads

    … sharing to newsletter sign ups. Screenshot taken 10/27/14 of oceancityvacation.com. However, for their mobile site, there is technically only one CTA (Contact Us). Even the navigation for the mobile site has been shortened to four main destinations, opposed to the 17 on their desktop site. Screenshot taken 10/27/14 of oceancityvacation.com…

    Shane Jones/ Search Engine Journalin How To's- 4 readers -
  • 5 Examples of Inspired Checkout Processes That Bring Results

    … as is absolutely necessary, with explanations on how the information is going to be used. 2. Self-Contained Checkout Process Once the user has picked their items and proceeded to create a shopping cart, it is time for your conversion chops to swing into overdrive. Remove any possible distraction from the user’s path – including the rest of your site – let…

    Pratik Dholakiya/ Convince and Convert- 15 readers -
  • Inside Refinery29′s video strategy

    … To differentiate itself from publishers like Vogue and Glamour, Refinery29 is taking cues from Anthony Bourdain’s “No Reservations.” Over the past few weeks, fashion and lifestyle site Refinery29 has been rolling out its latest video series, “Style Out There.” Like wandering foodie Bourdain, “Out There” host Asha Leo trots the globe to document…

    Eric Blattberg/ Digidayin Facebook YouTube- 16 readers -
  • 5 Awesome Brand Videos That Harness the Power of Music

    … “Ah, music, a magic beyond all we do here!” Albus Dumbledore once said. The iconic wizard might have been a fictional character, but I still think it says something that a man who can manipulate dragon blood recognizes the power of a good beat. If you’ve stepped foot in New York City, you’ve likely recognized it too. Somewhere between a third…

    Alyssa Hertig/ The Content Strategistin Content- 4 readers -
  • eCommerce Tips for Increasing Holiday Sales

    … business for the holidays, but the free report from Prestashop goes into way more detail. At the end of the book you will also receive a holiday checklist to get your business in organized and on the right path for the massive online spending that is about to take place. My name is Zac Johnson and I have been an online entrepreneur for the past…

    Zac Johnson/ Zac Johnsonin Paid Search SEO Google- 4 readers -
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