Old Spice

Old Spice is a prominent American brand of male grooming products. It is manufactured for Procter & Gamble, which acquired the brand in 1990 from Shulton, Inc. Shulton, Inc., the original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz. The first Old Spice product was intended for women, introduced in 1937. Old Spice for men followed in 1938.The men's products were dominated by shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships in particular were used as a trademark. The original ships used on the packaging were the Grand Turk and the Friendship.
Posts about Old Spice
  • 10 Ways for Brands to Get YouTube-Famous

    … company Sephora uploads a new video to its channel almost every day: All of these videos add to the Sephora customer experience by demonstrating how to use the company’s products in fun, innovative ways. How-to videos are very popular on YouTube. If your company creates anything that can experimented with, whether it be food or Legos, this sort…

    Jillian Richardson/ The Content Strategistin Social- 17 readers -
  • The Un-Checkbox Approach to Content Marketing

    … this commercial came out, but the rest of us played it over and over for our co-workers, friends, and family. Daring to be different is daring to be remembered. Don't be annoying Speaking of memorable. While this Old Spice commercial is physically painful to listen to: I can't stop myself. This one will stick with you and everyone else who watches…

    Moz Blogin Content- 15 readers -
  • What’s next for digital marketing?

    … RSS feed – for Android listeners. Find the podcast on Stitcher Resources mentioned in this show Content Shock post Old Spice integrated campaign Tableau software Please support our extraordinary sponsors. Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search…

    {grow}- 11 readers -
  • The History of Video Marketing on YouTube

    …, that paved the way for today's industry. The short, “Jesus vs. Santa”, was commissioned by Fox Studios Executive Brian Graden as a video Christmas card after he saw their first online video “The Spirit of Christmas”. Their videos were passed around on VHS until they were posted online and caught the attention of Comedy Central, launching the careers…

    Andy Smith/ ReelSEOin Social YouTube- 29 readers -
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