Old Spice

Old Spice is a prominent American brand of male grooming products. It is manufactured for Procter & Gamble, which acquired the brand in 1990 from Shulton, Inc. Shulton, Inc., the original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz. The first Old Spice product was intended for women, introduced in 1937. Old Spice for men followed in 1938.The men's products were dominated by shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships in particular were used as a trademark. The original ships used on the packaging were the Grand Turk and the Friendship.
Posts about Old Spice
  • What to Look for in 2017: Mobile, Video, AI

    …’ activities and desires, this will be a new landscape for marketers. Here are five ways marketing will evolve in 2017: Social video ads will become the prime format That’s not the same as making viral ads, though. Even mega successes like Evian’s Roller Babies and Old Spice’s Isaiah Mustafa didn’t do much for sales, anyway. That’s why smart brands…

    AllFacebookin Facebook Retargeting- 42 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    … advertisements, QR codes and more. Go big, and make sure your media channels feed one another, so you can drive social engagement from offline media. Old Spice, for example, has seen smashing success over the years with its series of viral YouTube clips. It’s unlikely that the below video could have racked up 3 million views if it hadn’t been…

    AllFacebookin Social Facebook How To's YouTube- 39 readers -
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