Old Spice

Old Spice is a prominent American brand of male grooming products. It is manufactured for Procter & Gamble, which acquired the brand in 1990 from Shulton, Inc. Shulton, Inc., the original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz. The first Old Spice product was intended for women, introduced in 1937. Old Spice for men followed in 1938.The men's products were dominated by shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships in particular were used as a trademark. The original ships used on the packaging were the Grand Turk and the Friendship.
Posts about Old Spice
  • 10 Ways for Brands to Get YouTube-Famous

    … effectively communicate with your customer.” Old Spice is a perfect example of a brand that knows how to effectively communicate with its consumers. When your target market is teenage boys and you’re trying to convince them to use your product to eliminate body odor, humor definitely makes sense. Just last year the Old Spice man visited my college…

    Jillian Richardson/ The Content Strategistin Social- 18 readers -
  • The Un-Checkbox Approach to Content Marketing

    … to an eighth-grade reading level are all those simplified words just washing over your audience? There are a lot of rules for writing. They're all made to be broken. Bigger (content) is better Simon Penson already covered this fallacy quite well last week in his article about content flow. Just remember that if you're aiming for big bang followed…

    Moz Blogin Content- 17 readers -
  • What’s next for digital marketing?

    … RSS feed – for Android listeners. Find the podcast on Stitcher Resources mentioned in this show Content Shock post Old Spice integrated campaign Tableau software Please support our extraordinary sponsors. Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search…

    {grow}- 12 readers -
  • The History of Video Marketing on YouTube

    … and the marketers. Perhaps the turning point for video marketing was the “The Man Your Man Could Smell Like” campaign from Old Spice. It demonstrated the value created when an engaged audience interacts with your content online. It spawned a multitude of other videos on the Web that parodied or spoofed their original video, spreading their message along…

    Andy Smith/ ReelSEOin Social YouTube- 36 readers -
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