Old Spice

Old Spice is a prominent American brand of male grooming products. It is manufactured for Procter & Gamble, which acquired the brand in 1990 from Shulton, Inc. Shulton, Inc., the original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz. The first Old Spice product was intended for women, introduced in 1937. Old Spice for men followed in 1938.The men's products were dominated by shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships in particular were used as a trademark. The original ships used on the packaging were the Grand Turk and the Friendship.
Posts about Old Spice
  • 10 Ways for Brands to Get YouTube-Famous

    … of beer, rather than Sam Adams the company. He should run the channel because he’s authentic and is talking about something that has true value to him. ” Birchbox, which has teamed up with countless beauty vloggers, is just one of many companies that has relied on this strategy to help build up its channel. 10. Make your mission clear In two…

    Jillian Richardson/ The Content Strategistin Social- 17 readers -
  • The Un-Checkbox Approach to Content Marketing

    … an app that will revolutionize the way I do online banking. But after this commercial, I want desperately to do business with them because of the core values this video speaks to. They're asking us to connect with who they are, not what they do. And it works. Meanwhile, this commercial for the MacBook Air also skips product info and instead…

    Moz Blogin Content- 16 readers -
  • What’s next for digital marketing?

    … The mega-trend that may be forging all other digital trends Billboards … a trend? The missing link to integrated marketing Malignant complexity and its challenge to every marketer Facebook — are businesses going to be in or out? A flight away from Facebook and how it might play out. The commoditization of Big Data and the trickle down…

    {grow}- 12 readers -
  • The History of Video Marketing on YouTube

    … and the marketers. Perhaps the turning point for video marketing was the “The Man Your Man Could Smell Like” campaign from Old Spice. It demonstrated the value created when an engaged audience interacts with your content online. It spawned a multitude of other videos on the Web that parodied or spoofed their original video, spreading their message along…

    Andy Smith/ ReelSEOin Social YouTube- 30 readers -
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