Olympic Marketing

  • Who Will Win the World Cup? Marketers.

    … the Super Bowl. For $75 million, brands like Coca-Cola, Nestle, AmBev and Hyundai purchased 1,120 “video insertions” from Globo, the Brazilian TV station showing all 64 games. It’s easy to say that it’s money well spent because half the world will tune into the games, but that’s not the only reason. Sports and other live events are marketing gold…

    Brian Conlin/ Vocus Blog- 6 readers -
Get the top posts daily into your mailbox!