Olympics

  • The Huge Statistics of Sports on Social Media

    … If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt that this is largely due to the reactions…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
  • Success Stories From Twitter’s Front Lines

    …. (That’s the power of data.) A leading beauty brand wanted to maximize brand awareness and preference during New York Fashion Week. Multidimensional targeting at the Twitter ad group level enabled the company to analyze and control budget between different audiences with more granularity. As a result, the brand achieved a CPM (cost per thousand…

    AllTwitterin Twitter- 37 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 29 readers -
  • Instagram’s Best of 2016

    … LeBron James, more than 11 million Paul Pogba, more than 10 million Zlatan Ibrahimovic, more than 10 million Luis Suarez, more than 8 million Stephen Curry, more than 8 million The year’s top hashtags for sports leagues, teams and events were: #rio2016 #euro2016 #nba #wwe #realmadrid #ufc #olympics #halamadrid #nfl #mlb The 2016 sports events…

    David Cohen/ AllTwitter- 29 readers -
  • Nurturing Your Audience in a Social World

    … this during the 2016 Summer Olympic Games, and it was even able to include a preference center in its sign-up forms so that consumers could subscribe to specific sports or athletes. Another way to collect an email address from social is simply to put a link in your description page. For instance, you can add a link on Instagram, and fans who want…

    AllTwitterin Social Facebook Twitter- 20 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … At a time of depleting attention spans and constant distractions thanks to social media and smartphones, business-to-business and business-to-consumer brands have a small window of opportunity to capture a consumer’s or fellow businesses’ attention. Those that are able to implement the most agile real-time marketing strategies…

    AllTwitter- 33 readers -
  • Facebook, Instagram Detail 2016 Paralympic Games Initiatives

    … Facebook and Instagram maintained their presence in Rio de Janeiro and announced several features for the 2016 Paralympic Games, which began Wednesday night. Users can add temporary profile picture frames to support their countries’ teams, available here. A video explaining the Games is available on the Paralympic Games Facebook page, which…

    David Cohen/ AllFacebookin Facebook- 31 readers -
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