Omma Global

  • ‘Native Advertising’ Just Celebrated Its 3rd Birthday as Buzzword, so Here’s a Fun Infographic

    … broke out the term at OMMA Global three years ago, it was as foreign a term to many people in the media and marketing as #YOLO. (Oh, how times have changed.) To celebrate the birthday of this buzzword that has taken over our lives in strange and mildly irksome ways, Sharethrough created a fun infographic tracing how it’s grown up. As you’ll notice, Sharethrough placed itself right in the middle of native advertising’s evolution, because, well… this infographic is a piece of native advertising, too. Related…

    Joe Lazauskas/ The Content Strategistin Google- 19 readers -