Omni-Channel

  • 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear

    … 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear Paul Cheney March 28th, 2016 Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How…

    MarketingSherpa Blogin EMail- 11 readers -
  • What Technologies are C-Level Marketers Investing In?

    … are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology infrastructure and omni-channel capabilities. Access to advanced analytics to make smarter decisions” is the single greatest barrier to achieve success across the board. Inter-/Intra-department relationship building…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 18 readers -
  • 3 Things Email Marketers Can Learn from Social Media Week

    …: Embrace platforms as they are Several presentations addressed a question that comes to many marketers minds—whether it’s better to distribute the same piece of content on multiple channels or take the time to optimize content for each channel. While every brand is different, the general consensus at the event was that content optimized for the channel…

    Movable Ink Blogin Social EMail- 7 readers -
  • State of Content Marketing 2016: The Tipping Point

    “You cannot bore people into buying your product; you can only interest them in buying it.” —David Ogilvy It’s been four years since the thing called content marketing started taking over the Internet.1 Per industry tradition, I’m obligated to point out that this party has been going on since the printing press.

    Shane Snow/ The Content Strategist- 34 readers -
  • Personalizing the Omni-Channel Ecommerce Experience

    … Published 3 mins ago 18 It probably won’t come as huge surprise that many organizations—whether B2C or B2B—still don’t engage in even the most basic levels of personalization in their engagement marketing activities. It’s important to realize that the industry is moving (some faster than others) from a multi-channel to an omni-channel…

    Relevancein Content- 8 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    … to and from stores, warehouses, drop shippers or third-party sellers Launch marketplaces featuring third-party seller assortment with full monitoring and control of the entire delivery process Mercent Retail is now part of CommerceHub’s ProductStream platform and enables brands and retailers to take control of product information management…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 7 readers -
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