Omni-Channel

    • AgilOne: What is a Customer Data Platform?

      As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside of their own data repository.

      Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear

    … 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear Paul Cheney March 28th, 2016 Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How…

    MarketingSherpa Blogin EMail- 11 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Decoding Digital Marketing Jargon

    …, the jargon is rampant in digital marketing, and they come with a lot of false promises and misconceptions. Omni-channel is one of the biggest buzzwords that really just refers to a strategy that uses a multichannel approach to deliver a seamless customer experience. And while omni-channel strategies have been around for a long time…

    AllTwitter- 18 readers -
  • 3 Things Email Marketers Can Learn from Social Media Week

    …: Embrace platforms as they are Several presentations addressed a question that comes to many marketers minds—whether it’s better to distribute the same piece of content on multiple channels or take the time to optimize content for each channel. While every brand is different, the general consensus at the event was that content optimized for the channel…

    Movable Ink Blogin Social EMail- 7 readers -
  • State of Content Marketing 2016: The Tipping Point

    … started building Contently about a year before the 2011 inflection point. We’ve also been reporting on the content marketing industry since the original surge. Every year, we recap the state of the industry and how it’s evolving based on our research,2 CMO interviews, and what we’re hearing from our own brand customers and sales pipeline. Our…

    Shane Snow/ The Content Strategistin Social Content- 36 readers -
  • Personalizing the Omni-Channel Ecommerce Experience

    … Published 3 mins ago 18 It probably won’t come as huge surprise that many organizations—whether B2C or B2B—still don’t engage in even the most basic levels of personalization in their engagement marketing activities. It’s important to realize that the industry is moving (some faster than others) from a multi-channel to an omni-channel…

    Relevancein Content- 8 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    … and sales performance. In January, CommerceHub acquired Mercent, a high-growth retail marketing company that enables marketing campaigns through channels such as Amazon, eBay, Google Shopping, Facebook and other major digital advertising programs. CommerceHub is the leading provider of marketing and virtual inventory solutions for retailers…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 8 readers -
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