• AgilOne: What is a Customer Data Platform?

    …, a Customer Data Platform has three critical elements: A CDP is a marketer-managed system – the CDP is built and controlled by the marketing department, not the corporate Information Technology department. Some technical resources will be required to set up and maintain the CDP, but it does not require the level of technical skill of a typical data…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear

    … 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear Paul Cheney March 28th, 2016 Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How…

    MarketingSherpa Blogin EMail- 12 readers -
  • What Technologies are C-Level Marketers Investing In?

    … are detailed in the results… but how do you improve those without communicating the brand and ensuring its success across deparments? From a tool standpoint, Marketing Technology is a fractured collection of thousands of solutions. The big players like Salesforce, Microsoft, Oracle, SAP, and Adobe continue to buy up smaller platforms that correct niche…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Decoding Digital Marketing Jargon

    …, the jargon is rampant in digital marketing, and they come with a lot of false promises and misconceptions. Omni-channel is one of the biggest buzzwords that really just refers to a strategy that uses a multichannel approach to deliver a seamless customer experience. And while omni-channel strategies have been around for a long time…

    AllTwitter- 21 readers -
  • 3 Things Email Marketers Can Learn from Social Media Week

    … The following guest post was written by Leah Kovach. Leah is on the demand generation team at Movable Ink. Last week, I attended Social Media Week here in New York City. While the event was clearly focused on social media, many of the key points and ideas articulated have applications to the email marketing world. Here are my top three…

    Movable Ink Blogin Social EMail- 9 readers -
  • State of Content Marketing 2016: The Tipping Point

    … started building Contently about a year before the 2011 inflection point. We’ve also been reporting on the content marketing industry since the original surge. Every year, we recap the state of the industry and how it’s evolving based on our research,2 CMO interviews, and what we’re hearing from our own brand customers and sales pipeline. Our…

    Shane Snow/ The Content Strategistin Social Content- 52 readers -
  • Personalizing the Omni-Channel Ecommerce Experience

    …. A personalized marketing communication holds little value if the products you are recommending are not available at the time of opening. It is here that the daily deal website is making waves in the retail world with its use of real-time content. As company Director Frederik Boysen explains: “Whenever the customer opens an email…

    Relevancein Content- 8 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    … At IRCE, I was invited by Kristine Szarkowitz to sit with Frank Poore and Eric Best to discuss CommerceHub and its array of offerings. CommerceHub had a pretty snazzy booth with a second floor. Here’s a view of the exhibition floor from the booth: CommerceHub optimizes 50 million unique product SKUs for data compliance, channel syndication…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
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