Omni-Channel

  • AgilOne: What is a Customer Data Platform?

    … As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear

    … 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear Paul Cheney March 28th, 2016 Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How…

    MarketingSherpa Blogin EMail- 11 readers -
  • What Technologies are C-Level Marketers Investing In?

    …-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 19 readers -
  • 3 Things Email Marketers Can Learn from Social Media Week

    …: Embrace platforms as they are Several presentations addressed a question that comes to many marketers minds—whether it’s better to distribute the same piece of content on multiple channels or take the time to optimize content for each channel. While every brand is different, the general consensus at the event was that content optimized for the channel…

    Movable Ink Blogin Social EMail- 7 readers -
  • State of Content Marketing 2016: The Tipping Point

    … successfully tracking conversions and brand lift from quality content… … leading 77 percent of B2C marketers and 76 percent of B2B marketers to say that they’ll increase their content marketing efforts next year. For years, when you’d ask for examples of awesome brand content, only a handful of names4 ever came up: American Express, Red Bull…

    Shane Snow/ The Content Strategistin Social Content- 36 readers -
  • Personalizing the Omni-Channel Ecommerce Experience

    … Published 3 mins ago 18 It probably won’t come as huge surprise that many organizations—whether B2C or B2B—still don’t engage in even the most basic levels of personalization in their engagement marketing activities. It’s important to realize that the industry is moving (some faster than others) from a multi-channel to an omni-channel…

    Relevancein Content- 8 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    …’ end-to-end offering will enable leading global retailers to: Expand product assortments through a vast network of drop-ship suppliers and marketplace sellers More effectively promote products via the top marketing and digital advertising channels like Google Shopping and Pinterest Deliver a true omni-channel experience, distributing goods…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 9 readers -
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