Omni-Channel

  • Is Millennial Shopping Behavior Really That Different?

    …! If they like your brand, they’ll sing your praises to everyone they know. If they don’t, they will be quick to call you out. What do these millennial shopping trends mean for retailers? It means standing behind quality products. It’s learning how to connect with the demand of different audiences. Being proactive rather than reactive will go a long way…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • AgilOne: What is a Customer Data Platform?

    …, geography, and change of address for all customers. With identical and fuzzy matching, AgilOne links all customer activities to a single customer profile even if there is only a partial name, address, or email match. Customer data is updated continuously so it always includes the freshest data. Predictive Analytics – self-learning predictive…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear

    … 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear Paul Cheney March 28th, 2016 Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How…

    MarketingSherpa Blogin EMail- 12 readers -
  • What Technologies are C-Level Marketers Investing In?

    … are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology infrastructure and omni-channel capabilities. Access to advanced analytics to make smarter decisions” is the single greatest barrier to achieve success across the board. Inter-/Intra-department relationship building…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Decoding Digital Marketing Jargon

    …, the jargon is rampant in digital marketing, and they come with a lot of false promises and misconceptions. Omni-channel is one of the biggest buzzwords that really just refers to a strategy that uses a multichannel approach to deliver a seamless customer experience. And while omni-channel strategies have been around for a long time…

    AllTwitter- 21 readers -
  • 3 Things Email Marketers Can Learn from Social Media Week

    …: Embrace platforms as they are Several presentations addressed a question that comes to many marketers minds—whether it’s better to distribute the same piece of content on multiple channels or take the time to optimize content for each channel. While every brand is different, the general consensus at the event was that content optimized for the channel…

    Movable Ink Blogin Social EMail- 9 readers -
Get the top posts daily into your mailbox!