Omni-Channel

  • AgilOne: What is a Customer Data Platform?

    … of their own data repository. Customers were interacting but because the central data wasn’t synchronized, messages were sometimes triggered on or sent with bad data. This was producing a larger demand on their customer service staff and irritating their clients. We are assisting them in re-architecting the system utilizing a different messaging API…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • What Technologies are C-Level Marketers Investing In?

    … and medium-sized businesses are still looking for better reporting, automation to maximize resources, and programs to increase customer experience. At least we all have that in common! About Black Ink ROI Black Ink ROI is SaaS-based, advanced customer-analytics platform for sales, marketing and P&L leaders to improve customer acquisition, retention and upselling growth opportunities. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Decoding Digital Marketing Jargon

    …, the jargon is rampant in digital marketing, and they come with a lot of false promises and misconceptions. Omni-channel is one of the biggest buzzwords that really just refers to a strategy that uses a multichannel approach to deliver a seamless customer experience. And while omni-channel strategies have been around for a long time…

    AllTwitter- 20 readers -
  • 3 Things Email Marketers Can Learn from Social Media Week

    The following guest post was written by Leah Kovach. Leah is on the demand generation team at Movable Ink. Last week, I attended Social Media Week here in New York City. While the event was clearly focused on social media, many of the key points and ideas articulated have applications to the email marketing world.

    Movable Ink Blog- 7 readers -
  • State of Content Marketing 2016: The Tipping Point

    … successfully tracking conversions and brand lift from quality content… … leading 77 percent of B2C marketers and 76 percent of B2B marketers to say that they’ll increase their content marketing efforts next year. For years, when you’d ask for examples of awesome brand content, only a handful of names4 ever came up: American Express, Red Bull…

    Shane Snow/ The Content Strategistin Social Content- 38 readers -
  • Personalizing the Omni-Channel Ecommerce Experience

    … Published 3 mins ago 18 It probably won’t come as huge surprise that many organizations—whether B2C or B2B—still don’t engage in even the most basic levels of personalization in their engagement marketing activities. It’s important to realize that the industry is moving (some faster than others) from a multi-channel to an omni-channel…

    Relevancein Content- 8 readers -
  • CommerceHub: Expand, Promote, Fulfill and Deliver

    … At IRCE, I was invited by Kristine Szarkowitz to sit with Frank Poore and Eric Best to discuss CommerceHub and its array of offerings. CommerceHub had a pretty snazzy booth with a second floor. Here’s a view of the exhibition floor from the booth: CommerceHub optimizes 50 million unique product SKUs for data compliance, channel syndication…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 9 readers -
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