Omni-Channel

  • Is Millennial Shopping Behavior Really That Different?

    …! If they like your brand, they’ll sing your praises to everyone they know. If they don’t, they will be quick to call you out. What do these millennial shopping trends mean for retailers? It means standing behind quality products. It’s learning how to connect with the demand of different audiences. Being proactive rather than reactive will go a long way…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • AgilOne: What is a Customer Data Platform?

    … As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear

    … 20 Predictions for the Next 5 Years that Every Email Marketer Should Hear Paul Cheney March 28th, 2016 Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How…

    MarketingSherpa Blogin EMail- 12 readers -
  • What Technologies are C-Level Marketers Investing In?

    … are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology infrastructure and omni-channel capabilities. Access to advanced analytics to make smarter decisions” is the single greatest barrier to achieve success across the board. Inter-/Intra-department relationship building…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 21 readers -
  • 3 Things Email Marketers Can Learn from Social Media Week

    … The following guest post was written by Leah Kovach. Leah is on the demand generation team at Movable Ink. Last week, I attended Social Media Week here in New York City. While the event was clearly focused on social media, many of the key points and ideas articulated have applications to the email marketing world. Here are my top three…

    Movable Ink Blogin Social EMail- 9 readers -
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