Omni-Channel Marketing

  • Online Retailers: Go Where the Customers Are (Report)

    … and platforms, marketers also direct need to put more efforts into creating an integrated omni-channel experience. Indeed, 62 percent of consumers use smartphones to assist in-person shopping by comparing prices, searching for deals and seeking out product reviews. While stores may be providing applications for this purpose, 64 percent of consumers prefer…

    AllFacebook- 11 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … When it comes to digital marketing campaigns, it’s important to determine what channels will best reach your target audience, and what strategies should be used to most effectively tap into those demographics. Blue Fountain Media continues to emphasize the importance of omni-channel digital marketing campaigns by highlighting our recent…

    ROI Factor Blog- 23 readers -
  • Learn How to Create a Better Customer Experience with Omni-Channel Marketing

    … interactions. So how do you create that consistent customer experience? Through omni-channel marketing. Defining Omni-Channel Marketing Omni-channel marketing is a holistic, strategic marketing approach that aims to provide a seamless user experience across all channels and devices. Every brand has a story to tell. A message that tells their audiences…

    TopRank®in Content How To's- 18 readers -
  • Omni-channel Marketing: How do you define the term?

    Marketing, like any business area, is full of acronyms (CRM, SEO, SEM, etc.) and buzzwords that get hot and start being used in conversations, presentations, industry articles and other professional interactions. I can think of more than a few, and I bet you can too (in fact, it would be fun for everyone to share some of your favorite marketing buzzwords in the comments section of this post.

    David Kirkpatrick/ MarketingSherpa Blog- 8 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …. Whether it is integrating CRM, BI, or combining social media data (sentiment, influence, reach) with retail metrics, they are all now possible thanks to cross-platform technology – such as APIs and cloud technology. About WeLink Hyperlocal Social Monitoring WeLink’s social monitoring tool, WeLink Social, is designed to achieve geo-location lead…

    Marketing Technology Blogin Social EMail Twitter- 26 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 9 readers -
Get the top posts daily into your mailbox!