Omni-Channel Marketing

  • Online Retailers: Go Where the Customers Are (Report)

    … and platforms, marketers also direct need to put more efforts into creating an integrated omni-channel experience. Indeed, 62 percent of consumers use smartphones to assist in-person shopping by comparing prices, searching for deals and seeking out product reviews. While stores may be providing applications for this purpose, 64 percent of consumers prefer…

    AllFacebook- 17 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … When it comes to digital marketing campaigns, it’s important to determine what channels will best reach your target audience, and what strategies should be used to most effectively tap into those demographics. Blue Fountain Media continues to emphasize the importance of omni-channel digital marketing campaigns by highlighting our recent…

    ROI Factor Blog- 31 readers -
  • Learn How to Create a Better Customer Experience with Omni-Channel Marketing

    In today’s world, the customer experience extends beyond the walls of a brick and mortar store. Customers engage with your brand through content that’s spread across multiple channels and accessed by multiple devices. And with so many possible touch points, it’s becoming increasingly important for brands to ensure consistency throughout–especially for their millennial audience.

    TopRank®- 29 readers -
  • Omni-channel Marketing: How do you define the term?

    … buzzwords in the comments section of this post.) One of the latest buzzwords out there is “omni-channel marketing” — a term that obviously is related, but different from multi-channel marketing. However, like any new term or phrase that begins receiving a lot of traction, there is no clear definition on exactly what omni-channel marketing means…

    David Kirkpatrick/ MarketingSherpa Blogin How To's- 11 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your door and into a purchase. What is Hyperlocal Marketing? Hyperlocal marketing has actually been…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 12 readers -
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