Omni-Channel Marketing

  • Online Retailers: Go Where the Customers Are (Report)

    … and platforms, marketers also direct need to put more efforts into creating an integrated omni-channel experience. Indeed, 62 percent of consumers use smartphones to assist in-person shopping by comparing prices, searching for deals and seeking out product reviews. While stores may be providing applications for this purpose, 64 percent of consumers prefer…

    AllFacebook- 9 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … Yorkers the chance to be featured in their very own ad. Alternatively, they could feature a loved one in a custom ad. The goal was to inspire New Yorkers to embrace organ and tissue donation, and register. The Strategy Blue Fountain Media collaborated with LiveOnNY to create a new initiative that would harness digital marketing as a way…

    ROI Factor Blog- 19 readers -
  • Learn How to Create a Better Customer Experience with Omni-Channel Marketing

    … interactions. So how do you create that consistent customer experience? Through omni-channel marketing. Defining Omni-Channel Marketing Omni-channel marketing is a holistic, strategic marketing approach that aims to provide a seamless user experience across all channels and devices. Every brand has a story to tell. A message that tells their audiences…

    TopRank®in Content How To's- 16 readers -
  • Omni-channel Marketing: How do you define the term?

    … buzzwords in the comments section of this post.) One of the latest buzzwords out there is “omni-channel marketing” — a term that obviously is related, but different from multi-channel marketing. However, like any new term or phrase that begins receiving a lot of traction, there is no clear definition on exactly what omni-channel marketing means…

    David Kirkpatrick/ MarketingSherpa Blogin How To's- 6 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your door and into a purchase. What is Hyperlocal Marketing? Hyperlocal marketing has actually been…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 7 readers -
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