Omni-Channel Marketing

  • Online Retailers: Go Where the Customers Are (Report)

    … and platforms, marketers also direct need to put more efforts into creating an integrated omni-channel experience. Indeed, 62 percent of consumers use smartphones to assist in-person shopping by comparing prices, searching for deals and seeking out product reviews. While stores may be providing applications for this purpose, 64 percent of consumers prefer…

    AllFacebook- 17 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … When it comes to digital marketing campaigns, it’s important to determine what channels will best reach your target audience, and what strategies should be used to most effectively tap into those demographics. Blue Fountain Media continues to emphasize the importance of omni-channel digital marketing campaigns by highlighting our recent…

    ROI Factor Blog- 34 readers -
  • Learn How to Create a Better Customer Experience with Omni-Channel Marketing

    … interactions. So how do you create that consistent customer experience? Through omni-channel marketing. Defining Omni-Channel Marketing Omni-channel marketing is a holistic, strategic marketing approach that aims to provide a seamless user experience across all channels and devices. Every brand has a story to tell. A message that tells their audiences…

    TopRank®in Content How To's- 29 readers -
  • Omni-channel Marketing: How do you define the term?

    … buzzwords in the comments section of this post.) One of the latest buzzwords out there is “omni-channel marketing” — a term that obviously is related, but different from multi-channel marketing. However, like any new term or phrase that begins receiving a lot of traction, there is no clear definition on exactly what omni-channel marketing means…

    David Kirkpatrick/ MarketingSherpa Blogin How To's- 11 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
  • 10 things you need to know NOW about OmniChannel Marketing

    … If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer…

    {grow}in Social- 13 readers -