Omni Channel Marketing

  • 4 Common Digital Marketing Messes (and How to Mop ‘Em Up)

    … Inconsistencies in customer communications can inevitably lead to unwanted decreases in loyalty and growth. Developing a completely holistic marketing plan depends on your use of the hottest technology available to allow for highly-targeted campaigns. Nonetheless, it helps to identify where the biggest spills are so you can be better prepared…

    Relevancein Social How To's- 26 readers -
  • Individualized Marketing: Myths vs. Realities

    … consistent with it remains a problem. Data-driven marketing and individualization shouldn’t be driving one campaign, channel or platform at a time; it needs to be driving your entire strategy to create consistency and a true omni-channel experience. Myth: “I can get started on this next year.” Reality: As I mentioned above, 90 percent of marketers…

    Relevancein Content- 8 readers -