Omni Channel Marketing

  • 4 Common Digital Marketing Messes (and How to Mop ‘Em Up)

    … and self-learning are two key attributes digital marketers should start learning about; humans can only do so much. The larger your customer base, the more important an omni-channel marketing strategy is. There’s no doubt it’s a pretty daunting task when all of these different modes and mediums are staring you in the face. Fortunately, a digital…

    Relevancein Social How To's- 14 readers -
  • Individualized Marketing: Myths vs. Realities

    …-driven marketing—the strategy of collecting, connecting and analyzing large amounts of online and offline data, so that cross-channel insights can be used to create interactions tailored to each customer, at his or her point of need and in real-time. Our research showed that nine out of the 10 marketers we surveyed consider individualized marketing…

    Relevancein Content- 7 readers -
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