Omni Channel Marketing

  • 4 Common Digital Marketing Messes (and How to Mop ‘Em Up)

    … and self-learning are two key attributes digital marketers should start learning about; humans can only do so much. The larger your customer base, the more important an omni-channel marketing strategy is. There’s no doubt it’s a pretty daunting task when all of these different modes and mediums are staring you in the face. Fortunately, a digital…

    Relevancein Social How To's- 24 readers -
  • Individualized Marketing: Myths vs. Realities

    … consistent with it remains a problem. Data-driven marketing and individualization shouldn’t be driving one campaign, channel or platform at a time; it needs to be driving your entire strategy to create consistency and a true omni-channel experience. Myth: “I can get started on this next year.” Reality: As I mentioned above, 90 percent of marketers…

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