Omni-Channel Shoppers

  • Omni-Channel Shoppers’ Pros and Cons of Mobile Commerce (Study)

    … the new normal, brands should ensure that shoppers’ online experiences are as smooth as their brick-and-mortar experiences and equally as enjoyable. Don’t underestimate the impact of mobile: Viewing the path to purchase through separate channels—mobile versus desktop versus offline—doesn’t reflect the way the world is changing. The rise in m-commerce…

    David Cohen/ AllFacebookin Social- 11 readers -
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