Omnichannel

  • 7 Lessons For Retail In The Age of E-Commerce

    … intense with cutthroat competition. From giants like amazon, eBay, and Alibaba to start-ups like Boxed, Checkr, and Slack, it’s a tough market to compete in. Retail e-commerce sales in the U.S. are predicted to grow from 396.7 billion U.S. dollars in 2016 to over 684 billion US dollars in 2020. Although online sales still represent only a small…

    Marketing Technology Blogin Affiliate- 25 readers -
  • Are We on the Brink of a Retail Revolution?

    …-Channel vs. Multi-Channel Today, very few retailers and local businesses actually employ true omnichannel strategies across their enterprise or small business. Instead today we have “multi-channel” strategies masquerading as omnichannel. Case and point; I am aware of a specialty woman’s clothing store with over 50 nationwide locations employing…

    Street Fight- 21 readers -
  • 5 Platforms Connecting Local Customers to their Online Footprints

    …. For retailers with physical locations, the company has designed an audience targeting platform called Smart Zones that converts offline customer lists into an online audience and supports targeting at specific locations, like home or work. Semcasting has also developed an attribution solution called Mobile Footprints, which enables marketers to connect…

    Stephanie Miles/ Street Fightin EMail- 29 readers -
  • Omnichannel Personalization: Striving to Increase Average Basket Size

    … feel special and understood, and involves customizing your marketing to reflect consumers’ behaviors and preferences. To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose. With the advent…

    Street Fightin Mobile- 23 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 15 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … could use machine learning capabilities to understand customer product preferences based on historical purchases. From there, when a customer enters the store the next time, it can allow the brand to send a push notification at that specific moment with a relevant offer–allowing for a hyper-personalized customer journey. Omnichannel experiences…

    AllFacebookin Mobile- 34 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 14 readers -
  • Holiday Shopping Data Roundup: $39 Billion to Be Spent Locally This Year

    … The holiday season isn’t just a big time of year for retail; it’s also a big time of year for retail data. The stats come in fast and furious, like a hoard of consumers racing into the mall to take advantage of a Black Friday limited-time, limited-supply offer. One common trend they indicate: Purchasing is going to be more omnichannel than ever…

    Street Fight- 20 readers -
  • Your B2B Strategy Should Include Ecommerce

    … and we’re continuing to add products and services – from audits to infographics. As eCommerce and omnichannel purchasing experiences rise to dominance in B2C, they will become akin to consumer shopping. Since B2B buyers and procurement personnel are consumers in their personal lives, the expectation for informative, easy-to-navigate digital…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
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