Omnichannel

    • 2017 Predictions for Mobile Marketing and Loyalty Trends

      Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate signi ...

      AllFacebookin Mobile- 20 readers -
    • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

      Today’s brand marketer is tasked with the intricate challenge of delivering a customer experience that spans both the digital and physical worlds. The evolution of marketing, driven by the rise in digital mediums and mobile adoption, has complicated the process of delivering a seamless customer experience across all touchpoints.

      Street Fightin Mobile How To's- 8 readers -
    • Omnichannel Personalization: Striving to Increase Average Basket Size

      Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase.

      Street Fightin Mobile- 6 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … examines the vital nature of omnichannel strategies. Of the 189 senior marketing leaders surveyed throughout the year, 94 percent agree that omnichannel is critical or important for reaching their business goals. However, many marketers are failing at implementation. Only 21 percent are using third-party tools to measure their cross-platform…

    AllFacebook- 11 readers -
  • RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

    … to watch for this holiday season. What are three new things we’ll see this holiday shopping season in terms of consumer retail behavior? This is going to be a really interesting holiday shopping season in that mobile is going to play a big role in creating a more omnichannel experience than ever. It used to be that Black Friday was the day you went…

    Street Fight- 13 readers -
  • Your B2B Strategy Should Include Ecommerce

    … and we’re continuing to add products and services – from audits to infographics. As eCommerce and omnichannel purchasing experiences rise to dominance in B2C, they will become akin to consumer shopping. Since B2B buyers and procurement personnel are consumers in their personal lives, the expectation for informative, easy-to-navigate digital…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … device to a desktop, but you can also connect all of that to TV, to direct mail, to out-of-home, to radio, and other forms of media,” he said. “Now you can begin to build that understanding of audience and measurement attribution of campaigns across all of that — the entire ecosystem, that omnichannel platform. That’s really what we’ve built today…

    Street Fight- 14 readers -
  • How to Tackle Omnichannel Marketing in the Age of Personalization

    This article was originally published in SteamFeed. In the age of personalization, consumers expect every brand touchpoint to be tailored to them. That means marketers need a heightened level of understanding to not only serve up relevant ads, but also connect the dots across devices to lead prospects down the increasingly complex path to purchase.

    Acceleration Partners- 9 readers -
  • How Card-Linked Coupons Benefit Merchants, Affiliates And Retailers Alike

    … redemption at a lowly 0.47% redemption rate. While coupon activity is increasingly going digital, 95% of retail sales still occur in physical stores according to AT Kearney’s Omnichannel Shopping Preference Study. And yet, according to eMarketer’s State of Omnichannel Retail study, the use of mobile devices while shopping in-store has increased…

    ReveNewsin Affiliate- 12 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … is a company in the UK that sets up pop-up stores for clothing brands in a unique way — the stores are a network of shipping containers.�� For retailers, this is a creative solution for giving the customer the best (and coolest) experience, according to Lisa. Think outside the shipping container You don���t have to sell exciting products, or even…

    Erin Hogg/ MarketingSherpa Blog- 13 readers -
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