Omnichannel

  • 7 Lessons For Retail In The Age of E-Commerce

    … online. Changing the look and feel of your store periodically gives a good push in footfalls and ultimately sales. Work on the store’s design and layout, and the products you sell. Your physical store can benefit from a strategy similar to content calendars for digital marketing. Story is a store based in New York. The store renovates itself…

    Marketing Technology Blogin Affiliate- 25 readers -
  • Are We on the Brink of a Retail Revolution?

    …-Channel vs. Multi-Channel Today, very few retailers and local businesses actually employ true omnichannel strategies across their enterprise or small business. Instead today we have “multi-channel” strategies masquerading as omnichannel. Case and point; I am aware of a specialty woman’s clothing store with over 50 nationwide locations employing…

    Street Fight- 19 readers -
  • Omnichannel Personalization: Striving to Increase Average Basket Size

    … feel special and understood, and involves customizing your marketing to reflect consumers’ behaviors and preferences. To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose. With the advent…

    Street Fightin Mobile- 22 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 13 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … reported that 70 percent of companies are still not collecting data from social media channels. And I don’t mean counting likes, follows and favorites, but the actual data in the content of those social media posts. Brands looking to strictly advertise to and convert customers on social media are missing a huge opportunity to unearth a plethora…

    AllFacebookin Mobile- 32 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 14 readers -
  • Holiday Shopping Data Roundup: $39 Billion to Be Spent Locally This Year

    … The holiday season isn’t just a big time of year for retail; it’s also a big time of year for retail data. The stats come in fast and furious, like a hoard of consumers racing into the mall to take advantage of a Black Friday limited-time, limited-supply offer. One common trend they indicate: Purchasing is going to be more omnichannel than ever…

    Street Fight- 20 readers -
  • RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

    … to watch for this holiday season. What are three new things we’ll see this holiday shopping season in terms of consumer retail behavior? This is going to be a really interesting holiday shopping season in that mobile is going to play a big role in creating a more omnichannel experience than ever. It used to be that Black Friday was the day you went…

    Street Fight- 21 readers -
  • Case Study: Omni-Channel User Acquisition Strategy Generates 60,000 Emails

    BACKGROUND As businesses evaluate paid advertising strategies for email acquisition, they often face the challenge of maintaining a reasonable cost per acquisition without jettisoning standards of quality. To inform readers of new releases and to drive book sales, a leading book publisher was seeking high-quality subscribers for a best-selling author’s email database.

    Acceleration Partners- 14 readers -
  • Your B2B Strategy Should Include Ecommerce

    … and we’re continuing to add products and services – from audits to infographics. As eCommerce and omnichannel purchasing experiences rise to dominance in B2C, they will become akin to consumer shopping. Since B2B buyers and procurement personnel are consumers in their personal lives, the expectation for informative, easy-to-navigate digital…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
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