Omnichannel

  • Omnichannel Personalization: Striving to Increase Average Basket Size

    … Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase. Personalization helps shoppers feel…

    Street Fightin Mobile- 8 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 9 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 20 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 11 readers -
  • Targeting Consumers on the Holiday Purchase Path Means Reducing Friction

    …, restaurant searches are popular on mobile, while appliances are more commonly researched on tablets or laptops. Around the holidays though, everything changes a bit. With gift lists to manage and special events to plan for, consumers tend to spend a lot more time on multiple devices, finding just the right restaurant for a holiday get-together…

    Damian Rollison/ Street Fight- 16 readers -
  • Your B2B Strategy Should Include Ecommerce

    … and we’re continuing to add products and services – from audits to infographics. As eCommerce and omnichannel purchasing experiences rise to dominance in B2C, they will become akin to consumer shopping. Since B2B buyers and procurement personnel are consumers in their personal lives, the expectation for informative, easy-to-navigate digital…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … device to a desktop, but you can also connect all of that to TV, to direct mail, to out-of-home, to radio, and other forms of media,” he said. “Now you can begin to build that understanding of audience and measurement attribution of campaigns across all of that — the entire ecosystem, that omnichannel platform. That’s really what we’ve built today…

    Street Fight- 14 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … marketers and merchants can’t expect to get their own app on a majority of users’ home screens. Why Walgreens Is Partnering with Postmates and Betting Big on Mobile (LinkedIn Pulse) “Through an omnichannel approach, we want to be where are customers are, whether that’s in stores, online, or via a device,” said Joe Rago, director of mobile innovation…

    Street Fightin Mobile How To's- 11 readers -
  • How to Tackle Omnichannel Marketing in the Age of Personalization

    … for personalization and the expectation of omnichannel marketing is just as complex as the evolving customer journey itself. But as personalization becomes the norm, not the exception, marketers need to leverage this data to communicate relevant promotions and increase the likelihood of a sale — before their competitors do. In this article, you’ll learn…

    Acceleration Partnersin How To's- 10 readers -
  • How Card-Linked Coupons Benefit Merchants, Affiliates And Retailers Alike

    … redemption at a lowly 0.47% redemption rate. While coupon activity is increasingly going digital, 95% of retail sales still occur in physical stores according to AT Kearney’s Omnichannel Shopping Preference Study. And yet, according to eMarketer’s State of Omnichannel Retail study, the use of mobile devices while shopping in-store has increased…

    ReveNewsin Affiliate- 12 readers -
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