Omnichannel

  • 5 Ways Brands Can Use POS Data for Targeted Customer Marketing

    … to integrate with loyalty, e-commerce, CRM, and order management platforms through APIs. With these integrations in place, businesses are able to recognize customers across every touchpoint. For example, a member of a business’ loyalty program might see his most recent order pop up on the screen when he goes to place another order at a kiosk or a drive-up…

    Stephanie Miles/ Street Fight- 8 readers -
  • 7 Lessons For Retail In The Age of E-Commerce

    … be done with a pleasant smile and helping hand at your store. Training your staff to make the shopping experience very friendly and cheerful for the customer can leverage your sales in a big way. Once you have repetitive customers you could find their preferences and work accordingly. 5. Omnichannel Retail Does The Trick E-commerce is getting more…

    Marketing Technology Blogin Affiliate- 25 readers -
  • Are We on the Brink of a Retail Revolution?

    … Revolutions often happen over short periods of time and leave death and carnage in their wake. What we are experiencing today in retail is more of an evolution — a sort of “survival of the fittest” as both local and big brand retailers either embrace shifting consumer shopping patterns or face extinction. According to the National Retail…

    Street Fight- 21 readers -
  • Omnichannel Personalization: Striving to Increase Average Basket Size

    … Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase. Personalization helps shoppers feel…

    Street Fightin Mobile- 23 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … Today’s brand marketer is tasked with the intricate challenge of delivering a customer experience that spans both the digital and physical worlds. The evolution of marketing, driven by the rise in digital mediums and mobile adoption, has complicated the process of delivering a seamless customer experience across all touchpoints. A vast amount…

    Street Fightin Mobile How To's- 15 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 34 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 14 readers -
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