Omnichannel

  • JCPenney’s Outgoing Mobile Chief: Digital Integration Vital for Retail Brands

    The future of retail is mobile. If this were not already common knowledge among retail insiders, recent developments would make it a truth impossible to ignore. Just last week, reports indicated that this year’s holiday shopping season will mark the first time more visits to shopping sites will come from mobile than desktop.

    Street Fight- 12 readers -
  • 5 Ways Brands Can Use POS Data for Targeted Customer Marketing

    … to have centralized POS within the next two years, with omnichannel integration being the leading POS priority. While it’s not uncommon for cloud-based POS systems to be integrated with popular marketing applications, the savviest brand marketers are taking it a step further by using sales data to connect with individual customers on a highly-targeted…

    Stephanie Miles/ Street Fight- 8 readers -
  • 7 Lessons For Retail In The Age of E-Commerce

    … be done with a pleasant smile and helping hand at your store. Training your staff to make the shopping experience very friendly and cheerful for the customer can leverage your sales in a big way. Once you have repetitive customers you could find their preferences and work accordingly. 5. Omnichannel Retail Does The Trick E-commerce is getting more…

    Marketing Technology Blogin Affiliate- 26 readers -
  • Are We on the Brink of a Retail Revolution?

    …-Channel vs. Multi-Channel Today, very few retailers and local businesses actually employ true omnichannel strategies across their enterprise or small business. Instead today we have “multi-channel” strategies masquerading as omnichannel. Case and point; I am aware of a specialty woman’s clothing store with over 50 nationwide locations employing…

    Street Fight- 21 readers -
  • Omnichannel Personalization: Striving to Increase Average Basket Size

    … feel special and understood, and involves customizing your marketing to reflect consumers’ behaviors and preferences. To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose. With the advent…

    Street Fightin Mobile- 23 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 15 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … could use machine learning capabilities to understand customer product preferences based on historical purchases. From there, when a customer enters the store the next time, it can allow the brand to send a push notification at that specific moment with a relevant offer–allowing for a hyper-personalized customer journey. Omnichannel experiences…

    AllFacebookin Mobile- 34 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 14 readers -
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