Omnichannel

  • Omnichannel Personalization: Striving to Increase Average Basket Size

    … feel special and understood, and involves customizing your marketing to reflect consumers’ behaviors and preferences. To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose. With the advent…

    Street Fightin Mobile- 10 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 10 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … could use machine learning capabilities to understand customer product preferences based on historical purchases. From there, when a customer enters the store the next time, it can allow the brand to send a push notification at that specific moment with a relevant offer–allowing for a hyper-personalized customer journey. Omnichannel experiences…

    AllFacebookin Mobile- 21 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 11 readers -
  • Your B2B Strategy Should Include Ecommerce

    … and we’re continuing to add products and services – from audits to infographics. As eCommerce and omnichannel purchasing experiences rise to dominance in B2C, they will become akin to consumer shopping. Since B2B buyers and procurement personnel are consumers in their personal lives, the expectation for informative, easy-to-navigate digital…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … media platforms and mobile-first, app-centric businesses have evolved around location from day one. In a recent Street Fight interview, NinthDecimal’s president, David Staas, spoke about location serving as the “glue” that binds together different media channels. “Everyone talks about cross-device and the idea of being able to connect a mobile…

    Street Fight- 16 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … for Walgreens. “In mobile, we’re reducing friction by using technology to simplify actions, such as refilling a prescription or uploading and printing photos.” The Struggle to Save Local News Is Not Doomed (Street Fight) Tom Grubisich: The current state of local news in the technology-driven information age continues to be a hotly debated topic…

    Street Fightin Mobile How To's- 12 readers -
  • How to Tackle Omnichannel Marketing in the Age of Personalization

    … for personalization and the expectation of omnichannel marketing is just as complex as the evolving customer journey itself. But as personalization becomes the norm, not the exception, marketers need to leverage this data to communicate relevant promotions and increase the likelihood of a sale — before their competitors do. In this article, you’ll learn…

    Acceleration Partnersin How To's- 10 readers -
  • How Card-Linked Coupons Benefit Merchants, Affiliates And Retailers Alike

    … crave a good discount. Making Online Retail Mesh With Brick and Mortar Retail So how does a merchant marry a shopper’s love for affiliate site coupons with the over 90% of sales which still occur in physical stores? Digital coupons which can be redeemed in-store, of course, but, as research has shown, digital couponing can still be a messy process…

    ReveNewsin Affiliate- 12 readers -
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