• RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

    … to watch for this holiday season. What are three new things we’ll see this holiday shopping season in terms of consumer retail behavior? This is going to be a really interesting holiday shopping season in that mobile is going to play a big role in creating a more omnichannel experience than ever. It used to be that Black Friday was the day you went…

    Street Fight- 12 readers -
  • Targeting Consumers on the Holiday Purchase Path Means Reducing Friction

    … on the road or on the street needs to know what’s near and what’s open; the consumer near a store needs to know why he should walk through the door; and the consumer in the store needs to know why she should make a purchase decision now, not later or somewhere else. Many brands and marketing companies are beginning to leverage information latent…

    Damian Rollison/ Street Fight- 12 readers -
  • Your B2B Strategy Should Include Ecommerce

    … and we’re continuing to add products and services – from audits to infographics. As eCommerce and omnichannel purchasing experiences rise to dominance in B2C, they will become akin to consumer shopping. Since B2B buyers and procurement personnel are consumers in their personal lives, the expectation for informative, easy-to-navigate digital…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … a bigger piece of the ROI puzzle. Today, the company announced the launch of a TV measurement solution in partnership with TiVo‘s research subsidiary. Called LCI TV, NinthDecimal’s new solution enables marketers to see whether or not a television campaign was successful in driving consumers to visit and make purchases at brick-and-mortar locations…

    Street Fight- 13 readers -
  • How to Tackle Omnichannel Marketing in the Age of Personalization

    … for personalization and the expectation of omnichannel marketing is just as complex as the evolving customer journey itself. But as personalization becomes the norm, not the exception, marketers need to leverage this data to communicate relevant promotions and increase the likelihood of a sale — before their competitors do. In this article, you’ll learn…

    Acceleration Partnersin How To's- 7 readers -
  • How Card-Linked Coupons Benefit Merchants, Affiliates And Retailers Alike

    A recent study by McKinsey & Co. found that digital coupons will surpass all forms of print coupons, apart from freestanding inserts, in 5 years. The study also predicts that load-to-card and mobile coupons will grow 50% annually from 2015 to 2019. While FSIs still account for 89% of coupon distribution, they only make up 41% of U.S. coupon redemption at a lowly 0.47% redemption rate.

    ReveNews- 11 readers -
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