Omnichannel Marketing

  • Marketing Campaign Strategy: Taking an Omni-Channel Approach

    … A famous marketing pioneer once said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Qualifying a response to ads has become much easier since his time. As marketing trends continuously shift in conjunction with new media – it's become less about traditional media and more about digital. This has a lot…

    ROI Factor Blog- 26 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 28 readers -
  • The Evolution of SEO: Reaching Your Target Audience Today

    … Search engine optimization has always been one of my favorite marketing channels, and after being in the industry for about 14 years, I have been able to grow up alongside of it. We’ve seen so many changes and transitions with SEO in recent years that its evolution, growth, and integration into other marketing channels has helped us to achieve…

    ROI Factor Blogin SEO Google- 18 readers -
  • Brand Development Strategy: Omni-Channel Marketing Trends 2016

    … by bots, it’s harder and harder to rely on traditional digital marketing channels to get your brand’s value in front of your target audience. Despite these apparent difficulties, there are massive opportunities to reach your audiences on less traditional platforms like Whatsapp and Facebook Messenger, which have over a billion active monthly users…

    ROI Factor Blogin Social Paid Search SEO- 26 readers -
  • The Future of Omnichannel Marketing: Key Tips & Takeaways

    … On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we…

    ROI Factor Blog- 27 readers -
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