Omnichannel Marketing

  • Marketing Campaign Strategy: Taking an Omni-Channel Approach

    … the year. That might be enough to show the importance of investing in digital marketing, but creating a personalized campaign strategy is more than just throwing your money into every media channel there is. It's about developing a relationship between the agency and client in order to fulfill the needs of the customer. Planning any strategy…

    ROI Factor Blog- 19 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … For many marketers, technology can often be a daunting aspect to the industry that we operate in. However, it plays a crucial role in digital marketing today, and the future success of omni-channel marketing. Over time, commerce has continuously evolved. From the beginning of civilization, simple trade turned into mass production and sales…

    ROI Factor Blog- 14 readers -
  • The Evolution of SEO: Reaching Your Target Audience Today

    … Search engine optimization has always been one of my favorite marketing channels, and after being in the industry for about 14 years, I have been able to grow up alongside of it. We’ve seen so many changes and transitions with SEO in recent years that its evolution, growth, and integration into other marketing channels has helped us to achieve…

    ROI Factor Blogin SEO Google- 10 readers -
  • Brand Development Strategy: Omni-Channel Marketing Trends 2016

    … phrase, and before we discuss what trends will define it this year we need to fully understand what it means. While the truth is that it’s a phrase marketers invented for other marketers to make them look more intelligent, at its core omni-channel marketing means respecting users above all else by presenting them with content on a myriad…

    ROI Factor Blogin Social Paid Search SEO- 19 readers -
  • The Future of Omnichannel Marketing: Key Tips & Takeaways

    … On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we…

    ROI Factor Blog- 20 readers -
  • 5 Retail Trends for 2015 Every Marketer Should Know

    … – perusing the local store and then buying the product online. MediaMath has produced this infographic on 5 programmatic marketing trends that are shaping the retail experience: Digital now influences 64% of all in-store sales Tweet This! More than half of digital advertising in retail is now mobile Tweet This! Direct publisher deals…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Omnichannel Marketing in a Nutshell

    … in a Nutshell (Episode 97) Are You as Influential as You Think? (episode 98) How to Develop a Content Marketing Framework and Plan (episode 7) Social media and Influencer Marketing Launch Strategies (episode 35) 8 Steps to Develop a Social Business Plan (white paper) How to Build a Social Business Strategy & Plan (episode 14) You…

    Pam Marketing Nutin Social Content How To's- 19 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 21 readers -
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