Omnichannel Marketing

  • Marketing Campaign Strategy: Taking an Omni-Channel Approach

    … the year. That might be enough to show the importance of investing in digital marketing, but creating a personalized campaign strategy is more than just throwing your money into every media channel there is. It's about developing a relationship between the agency and client in order to fulfill the needs of the customer. Planning any strategy…

    ROI Factor Blog- 15 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … For many marketers, technology can often be a daunting aspect to the industry that we operate in. However, it plays a crucial role in digital marketing today, and the future success of omni-channel marketing. Over time, commerce has continuously evolved. From the beginning of civilization, simple trade turned into mass production and sales…

    ROI Factor Blog- 9 readers -
  • The Evolution of SEO: Reaching Your Target Audience Today

    … Search engine optimization has always been one of my favorite marketing channels, and after being in the industry for about 14 years, I have been able to grow up alongside of it. We’ve seen so many changes and transitions with SEO in recent years that its evolution, growth, and integration into other marketing channels has helped us to achieve…

    ROI Factor Blogin SEO Google- 7 readers -
  • Brand Development Strategy: Omni-Channel Marketing Trends 2016

    … by bots, it’s harder and harder to rely on traditional digital marketing channels to get your brand’s value in front of your target audience. Despite these apparent difficulties, there are massive opportunities to reach your audiences on less traditional platforms like Whatsapp and Facebook Messenger, which have over a billion active monthly users…

    ROI Factor Blogin Social Paid Search SEO- 10 readers -
  • The Future of Omnichannel Marketing: Key Tips & Takeaways

    … On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we…

    ROI Factor Blog- 16 readers -
  • 5 Retail Trends for 2015 Every Marketer Should Know

    … – perusing the local store and then buying the product online. MediaMath has produced this infographic on 5 programmatic marketing trends that are shaping the retail experience: Digital now influences 64% of all in-store sales Tweet This! More than half of digital advertising in retail is now mobile Tweet This! Direct publisher deals…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Omnichannel Marketing in a Nutshell

    … of the time The importance of creating personal and seamless experiences Supporting Resources: Earned, Owned and Paid Media in a Nutshell (episode 138) Top 10 Mistakes Brands Make with Influencer Marketing and How to Fix Them (episode 121) Influencer Marketing in a Nutshell (episode 96) Influence the Influencer -Co-Created Content…

    Pam Marketing Nutin Social Content How To's- 14 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 13 readers -
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