Omnichannel Marketing

  • Marketing Campaign Strategy: Taking an Omni-Channel Approach

    … the year. That might be enough to show the importance of investing in digital marketing, but creating a personalized campaign strategy is more than just throwing your money into every media channel there is. It's about developing a relationship between the agency and client in order to fulfill the needs of the customer. Planning any strategy…

    ROI Factor Blog- 18 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 12 readers -
  • The Evolution of SEO: Reaching Your Target Audience Today

    … Search engine optimization has always been one of my favorite marketing channels, and after being in the industry for about 14 years, I have been able to grow up alongside of it. We’ve seen so many changes and transitions with SEO in recent years that its evolution, growth, and integration into other marketing channels has helped us to achieve…

    ROI Factor Blogin SEO Google- 10 readers -
  • Brand Development Strategy: Omni-Channel Marketing Trends 2016

    … be sure to capture your audience’s attention in all the right ways. Execute, Execute, Execute Even the best marketing ideas fall flat without proper execution. Go beyond promoting your business online - remember to target campaigns towards relevant platforms where your target audience is active. With new advertising options like Instagram…

    ROI Factor Blogin Social Paid Search SEO- 15 readers -
  • The Future of Omnichannel Marketing: Key Tips & Takeaways

    … On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we…

    ROI Factor Blog- 18 readers -
  • 5 Retail Trends for 2015 Every Marketer Should Know

    … Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Omnichannel Marketing in a Nutshell

    … in a Nutshell (Episode 97) Are You as Influential as You Think? (episode 98) How to Develop a Content Marketing Framework and Plan (episode 7) Social media and Influencer Marketing Launch Strategies (episode 35) 8 Steps to Develop a Social Business Plan (white paper) How to Build a Social Business Strategy & Plan (episode 14) You…

    Pam Marketing Nutin Social Content How To's- 17 readers -
  • Email Marketing: Creating a customer profile

    At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile of the user to understand exactly where t ...

    Jessica Lorenz/ MarketingSherpa Blog- 16 readers -
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