Omnichannel Retail

  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … impressions and clicks, rather than downstream actions like signups and add to carts, which provide more valuable opportunities for revenue. Further down the line, not tracking or optimizing for the lifetime value of customers (not just what they bought immediately after seeing your ad, but if they returned to your site or app weeks or months later) can…

    Nanigans- 10 readers -
  • 3 Takeaways From Forrester’s State Of Mobile Apps For Retailers Report

    … As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just…

    Nanigans- 12 readers -
  • Omnichannel Marketing in a Nutshell

    … in a Nutshell (Episode 97) Are You as Influential as You Think? (episode 98) How to Develop a Content Marketing Framework and Plan (episode 7) Social media and Influencer Marketing Launch Strategies (episode 35) 8 Steps to Develop a Social Business Plan (white paper) How to Build a Social Business Strategy & Plan (episode 14) You…

    Pam Marketing Nutin Social Content How To's- 17 readers -
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