Omnichannel Retail

  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … Digital marketing managers who specialize in retail have a tall order – not only to grow revenue through user acquisition, but also drive repeat purchases from current customers. This can be a difficult task to accomplish, for several reasons: 1. Top of the Funnel Focus The retail industry has traditionally focused on branding metrics like…

    Nanigans- 8 readers -
  • 3 Takeaways From Forrester’s State Of Mobile Apps For Retailers Report

    … As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just…

    Nanigans- 10 readers -
  • Omnichannel Marketing in a Nutshell

    … of the time The importance of creating personal and seamless experiences Supporting Resources: Earned, Owned and Paid Media in a Nutshell (episode 138) Top 10 Mistakes Brands Make with Influencer Marketing and How to Fix Them (episode 121) Influencer Marketing in a Nutshell (episode 96) Influence the Influencer -Co-Created Content…

    Pam Marketing Nutin Social Content How To's- 13 readers -
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