Omnichannel Retail

  • 7 Lessons For Retail In The Age of E-Commerce

    … intense with cutthroat competition. From giants like amazon, eBay, and Alibaba to start-ups like Boxed, Checkr, and Slack, it’s a tough market to compete in. Retail e-commerce sales in the U.S. are predicted to grow from 396.7 billion U.S. dollars in 2016 to over 684 billion US dollars in 2020. Although online sales still represent only a small…

    Marketing Technology Blogin Affiliate- 25 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … Digital marketing managers who specialize in retail have a tall order – not only to grow revenue through user acquisition, but also drive repeat purchases from current customers. This can be a difficult task to accomplish, for several reasons: 1. Top of the Funnel Focus The retail industry has traditionally focused on branding metrics like…

    Nanigans- 27 readers -
  • 3 Takeaways From Forrester’s State Of Mobile Apps For Retailers Report

    … As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just…

    Nanigans- 14 readers -
  • Omnichannel Marketing in a Nutshell

    … the product or service online via mobile device, tablet, desktop or all of the above. Even in the B2B (business to business) space, business leaders are doing the same thing. They are researching products, services and people behind the brands using multiple channels. They jump from iPhone to iPad to laptop within minutes. Both B2B and B2C (business…

    Pam Marketing Nutin Social Content How To's- 23 readers -
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