Omnichannel Retail

  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    … with the right automation tools, wasted ad spend and lack of control goes out the window. A recent analysis from Technology Business Research reveals, “As digital advertising formats capture an increasingly larger proportion of global ad spend, the infrastructure, intelligence and ROI ad tech platforms deliver become strategic pillars for brands…

    Nanigans- 19 readers -
  • 3 Takeaways From Forrester’s State Of Mobile Apps For Retailers Report

    … As shopping becomes an increasingly mobile activity, there’s one question on many online retailers’ minds: To make an app or not to make an app? Luckily, a new report from RetailMeNot and Forrester provides insight into when and why retail apps apps are used, how frequently consumers use them, and what makes these apps successful. Here are just…

    Nanigans- 12 readers -
  • Omnichannel Marketing in a Nutshell

    … Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing? Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience…

    Pam Marketing Nutin Social Content How To's- 19 readers -
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