Omnicom Media Group

  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 21 readers -
  • Facebook Forms EMEA Client Council

    … Facebook announced the formation of its EMEA Client Council in a post in Spanish on the Facebook for Business page by vice president for Europe, the Middle East and Africa Nicola Mendelsohn, saying that the group is made up of representatives from brands and agencies throughout the region. According to Mendelsohn, members of the EMEA Client…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Facebook’s Atlas Undergoes Facelift, Inks Omnicom

    …-management platform, and automated-digital-media-buying group Accuen are part of the deal between Omnicom and Atlas, as is Annalect data vendor Neustar. Ad Age reported that the rejiggered offering from Atlas will allow its clients to send targeted ads to potential customers on any devices they use leading up to purchases, and to use Facebook data…

    David Cohen/ AllFacebook- 16 readers -
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