On Base Marketing

  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … we gained more fans, we didn’t gain more quality fans. We have a litmus test for measuring the quality of a page’s fans: Count up the number of likes and comments for the most recent post, which is the number of interactions. Divide that by the number of fans they have. If it’s less than 1 in 200 (0.5 percent), then the engagement rate is low…

    Dennis Yu/ AllTwitterin Facebook Twitter- 27 readers -
  • Scouting Cards for Social Networks (Infographic)

    … The National Football League Draft kicks off Thursday night, which led Visage and On Base Marketing to wonder what the scouting cards for social networks would look like. Visage and On Base Marketing prepared the infographic below, highlighting the pros, cons and key statistics for Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat…

    David Cohen/ AllFacebookin Social Facebook Twitter- 13 readers -
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