On Base Marketing

  • Will Facebook Messenger Chat Bots Replace Humans?

    … in 2015, where co-founder and CEO Mark Zuckerberg and vice president of messaging products David Marcus introduced Messenger Platform. Facebook wants to replace email and telephone as the primary driver of customer contact, allowing people to place orders and receive shipping info through Messenger. Now, brands are developing the tools to scale up to satisfy this demand. Justin Lafferty is the founder and CEO of On Base Marketing and the former editor of SocialTimes. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. …

    Justin Lafferty/ AllTwitterin Social Facebook- 36 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … toward Twitter, the base message is the same for Facebook: Good fans will share your post if you ask them to. Remember: If you only optimize your fan ads for a lower cost per like, you can end up gaining lower quality fans. It is always better to choose quality over quantity. On Base Marketing founder and CEO Justin Lafferty, former editor…

    Dennis Yu/ AllTwitterin Facebook Twitter- 36 readers -
  • Scouting Cards for Social Networks (Infographic)

    … The National Football League Draft kicks off Thursday night, which led Visage and On Base Marketing to wonder what the scouting cards for social networks would look like. Visage and On Base Marketing prepared the infographic below, highlighting the pros, cons and key statistics for Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat…

    David Cohen/ AllFacebookin Social Facebook Twitter- 15 readers -
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