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We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a ton of competition here.
… With Google’s quality update rolled out (“Phantom), going back to the nuts and bolts of SEO has never been this important. I’m talking old school, elementary stuff – on page SEO. I run a ton of SEO audits for large companies and it blows my mind how poorly optimized their pages are. Misused H1 tags, no image alt…
… for local, then walks you through your Google+ local page optimization, citations (what they are and how to share them), online reviews, on-site optimization and your inbound link profile. You’ll also find some directories like Angie’s List (our client) and others where having a complete profile is advantageous in gaining local search authority. © 2014 DK New Media. …