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Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the spectrum.
… study by Reboot Online makes it very clear that authoritative outbound links are good for your site. Your site should not be a dead end for links. 7. Nofollow Don’t confuse the nofollow and noindex tags! I see this one a lot. Most sites will need to hide some pages from the search engines for one reason or another: to prevent duplicate content…
… greatly improve performance. Your web developer and designer will be able to help you with these improvements. Secure URLs A couple of years ago, Google announced that they’re making secure URLs a ranking factor. This compelled a lot of ecommerce sites to adopt the protocol in pursuit of organic traffic gains. While we observed the SEO benefits…
… with the help of the title tag and its meta description: Another simple example, is adding a single word on the meta description, just to make the page more visible for another long-tail (that I wasn’t really targeting before). In this case, I just added the word “new”, for the page to be able to target the keyword “new SEO strategies”, in which…