Onboarding

Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders. Tactics used in this process include formal meetings, lectures, videos, printed materials, or computer-based orientations to introduce newcomers to their new jobs and organizations. Research has demonstrated that these socialization techniques lead to positive outcomes for new employees such as higher job satisfaction, better job performance, greater organizational commitment, and reduction in occupational stress and intent to quit.
Posts about Onboarding
  • gShift: A Case Study in SaaS Onboarding Best Practices

    … We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 18 readers -
  • 10 Strategies for Using Content to Onboard New Employees

    … Organizations understand the benefit of investing time and money to create content that promotes their products and services, and many also make a similar investment in content to source applicants for open jobs. However, far fewer expend the resources to develop and promote content aimed at effectively onboarding new hires. All too often…

    Relevancein Content- 13 readers -
  • 5 Easy Ways to Successfully Onboard a New Hire

    …. You’ve already taken the time to go through the hiring process and find a great candidate. It’s tempting to skimp on the onboarding experience by telling yourself: They’re smart, they’ll figure it out. Investing time in your employees is the best way to keep employee turnover low and your return on investment high. The first few weeks a new hire…

    Constant Contact- 11 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … for onboarding my content team and all of the creative, legal, and compliance employees who will power and approve my marketing initiatives? Why this is important: The first three months of working with your content marketing partner are critical for future success. You need a company that understands how to help architect the best possible content…

    The Content Strategistin Social Content- 26 readers -
  • The Secret to Customer Success at Nanigans

    … it comes to people, process, and technology is no small task. So what’s our secret to delighting customers with a SaaS model? In addition to software that offers a clear value proposition, we invest in account management, onboarding and training, and customer support to ensure a positive user experience. Account Management To make certain customers…

    Nanigansin Social SaaS- 16 readers -
  • 5 Unique CRO Techniques Groove Uses To Grow Their SaaS Business Quickly

    …. So last month, Groove started offering 60-day free trials to all new customers. It’s still early and they’re still gathering data, but the results are very promising: almost a 10% lift in visitor-to-trial conversions from their marketing site. The key takeaway is to consider the onboarding process and how long it really takes for someone to get…

    Sean Smith/ The Daily Eggin EMail- 21 readers -
  • Top 20 Conversion Optimization Articles of 2014

    … shares four simple tips that took his conversion rate to the next level. Check out some landing page best practices revealed by Morgan Brown! We love these slideshows, as they’re a terrific inside look into the professional onboarding and conversion practices from some the top enterprises. Samuel Hulick reveals the onboarding process for Google…

    John Anyasor/ UpCity Daily Tipsin Mobile EMail- 16 readers -
  • How 1 Data Point Increased Conversion 1,000%

    …! Note From Chase: This is a killer article republished from Ghost’s Blog. Ghost is a blogging platform, like WordPress, and I love this post because it shows so clearly how data can give us real, human intelligence about the real humans interacting with our products. Enjoy! What We’ve Learned from Onboarding Our Ghost Users It all started with a very…

    Fizzlein How To's- 11 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … to the onboarding of new customers and ongoing customer retention campaigns. But this calls for new collaborations between the technologists configuring and operating these tools, the creative teams who know how to produce compelling programs in them, and the people who have responsibility for customer satisfaction and loyalty. Finance…

    Scott Brinker/ Marketing Land- 20 readers -
  • Top 25 Inbound Marketing Articles of the Week: Thanksgiving Roundup

    … are extremely important in the conversion industry. Be sure that you don’t neglect them on your own website. Giles Thomas publishes an in-depth guide on the web form’s power. Now’s a better time than ever to learn about proper customer onboarding. Let’s see how Kickstarter moves its customers through the funnel in this feature by Samuel Hulick…

    John Anyasor/ UpCity Daily Tipsin EMail- 13 readers -
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