Onboarding

Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders. Tactics used in this process include formal meetings, lectures, videos, printed materials, or computer-based orientations to introduce newcomers to their new jobs and organizations. Research has demonstrated that these socialization techniques lead to positive outcomes for new employees such as higher job satisfaction, better job performance, greater organizational commitment, and reduction in occupational stress and intent to quit.
Posts about Onboarding
  • gShift: A Case Study in SaaS Onboarding Best Practices

    … to customize and bring our clients aboard their platform. Here’s a break down: gShift Help Center – Includes Getting Started guides, Using gShift guides, Agency guides, Keyword Reports, Beacons & Dashboards, kontextURLs Guide, Site Audits, Integrations, Product Updates, and Training Resources. gShift Industry Guides – Utilization of the platform…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … Fox, Marketing Manager, NakedWines.com, spoke about how her team wanted to maximize member lifetime value during the early phases of the customer journey. “Since we’re all ecommerce, email is obviously a huge part of our success,” Julia said, adding that most of the company’s revenue comes from these “Angel” members, which means nurturing new…

    MarketingSherpa Blogin EMail How To's- 32 readers -
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