Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders. Tactics used in this process include formal meetings, lectures, videos, printed materials, or computer-based orientations to introduce newcomers to their new jobs and organizations. Research has demonstrated that these socialization techniques lead to positive outcomes for new employees such as higher job satisfaction, better job performance, greater organizational commitment, and reduction in occupational stress and intent to quit.
Posts about Onboarding
  • gShift: A Case Study in SaaS Onboarding Best Practices

    … of their challenges, you’re going to make one heck of an impression – the first impression they have with your support and platform. A Case Study in Onboarding – gShift We’ve had a great relationship with many of the SEO platforms over the years, but one stood out as we continued to work on our clients content authority… gShift. As other platforms invested…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … the wine itself. According to Julia’s session at MarketingSherpa Summit, prior to developing this onboarding process, new NakedWines.com members would be on their own to navigate the site. But by immediately immersing new customers in an onboarding email campaign, “they get more value, they see that we are really different than any other wine…

    MarketingSherpa Blogin EMail How To's- 16 readers -
  • 10 Strategies for Using Content to Onboard New Employees

    … Organizations understand the benefit of investing time and money to create content that promotes their products and services, and many also make a similar investment in content to source applicants for open jobs. However, far fewer expend the resources to develop and promote content aimed at effectively onboarding new hires. All too often…

    Relevancein Content- 13 readers -
  • 5 Easy Ways to Successfully Onboard a New Hire

    …. You’ve already taken the time to go through the hiring process and find a great candidate. It’s tempting to skimp on the onboarding experience by telling yourself: They’re smart, they’ll figure it out. Investing time in your employees is the best way to keep employee turnover low and your return on investment high. The first few weeks a new hire…

    Constant Contact- 10 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … engagement insights, which pinpoint the key reasons why certain content pieces are more successful than others, and then double down on those factors when creating future content. Examples of these key elements for performance can include attention time, author, topic resonance, rich media type, distribution channel, and A/B headline testing…

    The Content Strategistin Social Content- 22 readers -
  • The Secret to Customer Success at Nanigans

    … it comes to people, process, and technology is no small task. So what’s our secret to delighting customers with a SaaS model? In addition to software that offers a clear value proposition, we invest in account management, onboarding and training, and customer support to ensure a positive user experience. Account Management To make certain customers…

    Nanigansin Social SaaS- 15 readers -
  • 5 Unique CRO Techniques Groove Uses To Grow Their SaaS Business Quickly

    …. So last month, Groove started offering 60-day free trials to all new customers. It’s still early and they’re still gathering data, but the results are very promising: almost a 10% lift in visitor-to-trial conversions from their marketing site. The key takeaway is to consider the onboarding process and how long it really takes for someone to get…

    Sean Smith/ The Daily Eggin EMail- 16 readers -
  • Top 20 Conversion Optimization Articles of 2014

    Posted December 9, 2014 by John Anyasor | Welcome back to our end-of-the-year series regarding our top picks for articles in designated categories. These past weeks, we’ve gone over content marketing, email marketing, mobile marketing, local marketing, and more! Keep checking back on our favorite articles up until the very end of 2014.

    John Anyasor/ UpCity Daily Tips- 11 readers -
  • How 1 Data Point Increased Conversion 1,000%

    …! Note From Chase: This is a killer article republished from Ghost’s Blog. Ghost is a blogging platform, like WordPress, and I love this post because it shows so clearly how data can give us real, human intelligence about the real humans interacting with our products. Enjoy! What We’ve Learned from Onboarding Our Ghost Users It all started with a very…

    Fizzlein How To's- 10 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … stories — with a new kind of hybrid storytelling. The Internet of Things, though it’s admittedly in danger of being prematurely hyped, will arguably be the epitome of such multi-channel intersections — interconnecting digital and physical experiences. The creative opportunities that will afford marketers to invent new kinds of interactive experiences…

    Scott Brinker/ Marketing Land- 19 readers -
  • Top 25 Inbound Marketing Articles of the Week: Thanksgiving Roundup

    Posted December 2, 2014 by John Anyasor | Hope you guys had a wonderful turkey day! By now, we’re almost certain you’re stuffed from the festivities. While you sit back and relax, we’ll share with you our top 25 inbound marketing articles that you missed last week on your much needed vacation. Here we go! Search Optimization Keyword density, title tags, content relevancy ...

    John Anyasor/ UpCity Daily Tips- 11 readers -
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