Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders. Tactics used in this process include formal meetings, lectures, videos, printed materials, or computer-based orientations to introduce newcomers to their new jobs and organizations. Research has demonstrated that these socialization techniques lead to positive outcomes for new employees such as higher job satisfaction, better job performance, greater organizational commitment, and reduction in occupational stress and intent to quit.
Posts about Onboarding
  • gShift: A Case Study in SaaS Onboarding Best Practices

    … to customize and bring our clients aboard their platform. Here’s a break down: gShift Help Center – Includes Getting Started guides, Using gShift guides, Agency guides, Keyword Reports, Beacons & Dashboards, kontextURLs Guide, Site Audits, Integrations, Product Updates, and Training Resources. gShift Industry Guides – Utilization of the platform…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 20 readers -
  • 10 Strategies for Using Content to Onboard New Employees

    … Organizations understand the benefit of investing time and money to create content that promotes their products and services, and many also make a similar investment in content to source applicants for open jobs. However, far fewer expend the resources to develop and promote content aimed at effectively onboarding new hires. All too often…

    Relevancein Content- 14 readers -
  • 5 Easy Ways to Successfully Onboard a New Hire

    …. You’ve already taken the time to go through the hiring process and find a great candidate. It’s tempting to skimp on the onboarding experience by telling yourself: They’re smart, they’ll figure it out. Investing time in your employees is the best way to keep employee turnover low and your return on investment high. The first few weeks a new hire…

    Constant Contact- 11 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … The case for content marketing is no longer if we should but how we should. Altimeter research found that 57 percent of marketers reported custom content was their top marketing priority for 2014. However, most organizations in 2015 are not designed yet to create custom content at scale. When vetting potential content marketing partners, some…

    The Content Strategistin Social Content- 26 readers -
  • The Secret to Customer Success at Nanigans

    … are successful at leveraging our software, we’ve assembled account teams comprised of analysts, technologists and product specialists with deep expertise in eCommerce, online gaming, and pure play Internet. These vertical-aligned teams deliver training and assist with specific concepts and questions Nanigans users have. Account management teams not only…

    Nanigansin Social SaaS- 16 readers -
  • 5 Unique CRO Techniques Groove Uses To Grow Their SaaS Business Quickly

    …. So last month, Groove started offering 60-day free trials to all new customers. It’s still early and they’re still gathering data, but the results are very promising: almost a 10% lift in visitor-to-trial conversions from their marketing site. The key takeaway is to consider the onboarding process and how long it really takes for someone to get…

    Sean Smith/ The Daily Eggin EMail- 23 readers -
  • Top 20 Conversion Optimization Articles of 2014

    …. This is the holy grail of conversion articles. Get some of the top experts in the industry to offer in-depth advice on conversion practices with live examples! Presented by Amanda Durepos. Now this article isn’t something we necessarily agree with, but both the article and comments provide interesting viewpoints on whether you should mark form fields…

    John Anyasor/ UpCity Daily Tipsin Mobile EMail- 18 readers -
  • How 1 Data Point Increased Conversion 1,000%

    …! Note From Chase: This is a killer article republished from Ghost’s Blog. Ghost is a blogging platform, like WordPress, and I love this post because it shows so clearly how data can give us real, human intelligence about the real humans interacting with our products. Enjoy! What We’ve Learned from Onboarding Our Ghost Users It all started with a very…

    Fizzlein How To's- 11 readers -
  • Gauging Display Ad Effectiveness: Move Beyond Clicks & Into Engagement

    The rise of omni-channel and a new focus on the consumer has ushered in the need for a different kind of measurement. Gone are the days when metrics like CTR (click-through rate) sufficed. Now, we are increasingly stepping away from measuring online ad success based solely on clicks or impressions and moving toward a more comprehensive understanding of the consumer journey.

    Liane Dietrich/ Marketing Land- 14 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … with their prospects and customers through Facebook represent a whole new set of combinatorial innovations in content and commerce. Another bestselling book, The Medici Effect by Frans Johansson, illustrates many of the breakthroughs that have been possible in history by the accidental intersection of disciplines, cultures, and industries — and passionately…

    Scott Brinker/ Marketing Land- 20 readers -
  • Top 25 Inbound Marketing Articles of the Week: Thanksgiving Roundup

    … attention span. Fear not, however, as Momchil Kyurkchiev presents four strategies to stop customers from abandoning your mobile shopping cart. Conversion Optimization Having trouble keeping customers on your site? Try adding an onsite search bar to increase conversion. Here’s Vitaly Gonkov with more on this little-known conversion tip. Forms…

    John Anyasor/ UpCity Daily Tipsin EMail- 13 readers -
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