Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders. Tactics used in this process include formal meetings, lectures, videos, printed materials, or computer-based orientations to introduce newcomers to their new jobs and organizations. Research has demonstrated that these socialization techniques lead to positive outcomes for new employees such as higher job satisfaction, better job performance, greater organizational commitment, and reduction in occupational stress and intent to quit.
Posts about Onboarding
  • gShift: A Case Study in SaaS Onboarding Best Practices

    … We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … the wine itself. According to Julia’s session at MarketingSherpa Summit, prior to developing this onboarding process, new NakedWines.com members would be on their own to navigate the site. But by immediately immersing new customers in an onboarding email campaign, “they get more value, they see that we are really different than any other wine…

    MarketingSherpa Blogin EMail How To's- 21 readers -
  • 10 Strategies for Using Content to Onboard New Employees

    … Organizations understand the benefit of investing time and money to create content that promotes their products and services, and many also make a similar investment in content to source applicants for open jobs. However, far fewer expend the resources to develop and promote content aimed at effectively onboarding new hires. All too often…

    Relevancein Content- 14 readers -
  • 5 Easy Ways to Successfully Onboard a New Hire

    …. You’ve already taken the time to go through the hiring process and find a great candidate. It’s tempting to skimp on the onboarding experience by telling yourself: They’re smart, they’ll figure it out. Investing time in your employees is the best way to keep employee turnover low and your return on investment high. The first few weeks a new hire…

    Constant Contact- 12 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … that are unique to your vertical. Common content infractions include plagiarism (yes, this still happens in an adult world), false advertising, trademark and copyright infringements, and regulatory violations. It is crucial that the creators and publishers of the content are transparent, use communication channels for preventing mistakes, and have…

    The Content Strategistin Social Content- 26 readers -
  • The Secret to Customer Success at Nanigans

    … are successful at leveraging our software, we’ve assembled account teams comprised of analysts, technologists and product specialists with deep expertise in eCommerce, online gaming, and pure play Internet. These vertical-aligned teams deliver training and assist with specific concepts and questions Nanigans users have. Account management teams not only…

    Nanigansin Social SaaS- 17 readers -
  • 5 Unique CRO Techniques Groove Uses To Grow Their SaaS Business Quickly

    … on the tests they’ve used to specifically increase their conversion rates, from blog subscribers to trial conversions. source: Placeit.net 1. Using custom designed landing pages to capture guest blog traffic When Groove first started guest blogging, they began to see an impact immediately. The first post on HubSpot’s blog opened the floodgates to new traffic…

    Sean Smith/ The Daily Eggin EMail- 24 readers -
  • Top 20 Conversion Optimization Articles of 2014

    … shares four simple tips that took his conversion rate to the next level. Check out some landing page best practices revealed by Morgan Brown! We love these slideshows, as they’re a terrific inside look into the professional onboarding and conversion practices from some the top enterprises. Samuel Hulick reveals the onboarding process for Google…

    John Anyasor/ UpCity Daily Tipsin Mobile EMail- 18 readers -
  • How 1 Data Point Increased Conversion 1,000%

    …! Note From Chase: This is a killer article republished from Ghost’s Blog. Ghost is a blogging platform, like WordPress, and I love this post because it shows so clearly how data can give us real, human intelligence about the real humans interacting with our products. Enjoy! What We’ve Learned from Onboarding Our Ghost Users It all started with a very…

    Fizzlein How To's- 11 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … Brynjolfsson and Andrew McAfee, authors of The New York Times bestseller The Second Machine Age, argue that combinatorial innovation is one of the best reasons to be optimistic about the future. Every time something new is invented, we don’t just gain the benefit of that new invention. We also gain a new set of possibilities for applying…

    Scott Brinker/ Marketing Land- 20 readers -
  • Top 25 Inbound Marketing Articles of the Week: Thanksgiving Roundup

    … are extremely important in the conversion industry. Be sure that you don’t neglect them on your own website. Giles Thomas publishes an in-depth guide on the web form’s power. Now’s a better time than ever to learn about proper customer onboarding. Let’s see how Kickstarter moves its customers through the funnel in this feature by Samuel Hulick…

    John Anyasor/ UpCity Daily Tipsin EMail- 14 readers -
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