Onboarding

Onboarding, also known as organizational socialization, refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders. Tactics used in this process include formal meetings, lectures, videos, printed materials, or computer-based orientations to introduce newcomers to their new jobs and organizations. Research has demonstrated that these socialization techniques lead to positive outcomes for new employees such as higher job satisfaction, better job performance, greater organizational commitment, and reduction in occupational stress and intent to quit.
Posts about Onboarding
  • gShift: A Case Study in SaaS Onboarding Best Practices

    … We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … the wine itself. According to Julia’s session at MarketingSherpa Summit, prior to developing this onboarding process, new NakedWines.com members would be on their own to navigate the site. But by immediately immersing new customers in an onboarding email campaign, “they get more value, they see that we are really different than any other wine…

    MarketingSherpa Blogin EMail How To's- 32 readers -