One To One

  • Why Great Marketing Isn’t Always Done “At Scale”

    … Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them. Nothing is black and white, especially marketing…

    Kristen Matthews/ Convince and Convert- 9 readers -
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