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… signatures. Think of how many emails you send on a daily basis to relevant individuals and companies. Now multiply that by the number of employees in your company and just imagine the power that email signatures have as an owned content promotion channel. On average, individuals send over 100 billion business emails per day; those impressions…
Mobile chat apps are wildly popular, especially with the coveted younger demographic, but their primary one-to-one communication functionality puts them in a hard-to-figure category for many marketers. Waterloo, Ontario-based Kik Messenger is taking a run at this issue by giving brands the means to create individual interaction at scale.