One-upmanship is the art or practice of successively outdoing a competitor.Exactly when the term originated is unknown; several examples are known from the early 1900s. It was used in the title of a book by Stephen Potter, published in 1952 as a follow-up to The Theory and Practice of Gamesmanship (or the Art of Winning Games without Actually Cheating) (1947), which also contained the term, and Lifemanship titles in his series of tongue-in-cheek self-help books, and film and television derivatives, that teach various ploys to achieve this.
Posts about One-Upmanship
  • How Jack Daniel's uses storytelling to personalise the brand

    … vintage values are undergoing a huge revival currently, so there are also nods to popular current pastimes included, without shaking the mood. There’s a few cocktail recipes (served in the mandatory jam jars), last year the brand even partnered with Brooklyn Magazine, and this year Bar Stories includes a photo competition that will appear…

    Matt Owen/ Econsultancyin Google How To's- 2 readers -
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