One-Upmanship

One-upmanship is the art or practice of successively outdoing a competitor.Exactly when the term originated is unknown; several examples are known from the early 1900s. It was used in the title of a book by Stephen Potter, published in 1952 as a follow-up to The Theory and Practice of Gamesmanship (or the Art of Winning Games without Actually Cheating) (1947), which also contained the term, and Lifemanship titles in his series of tongue-in-cheek self-help books, and film and television derivatives, that teach various ploys to achieve this.
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