One-upmanship is the art or practice of successively outdoing a competitor.Exactly when the term originated is unknown; several examples are known from the early 1900s. It was used in the title of a book by Stephen Potter, published in 1952 as a follow-up to The Theory and Practice of Gamesmanship (or the Art of Winning Games without Actually Cheating) (1947), which also contained the term, and Lifemanship titles in his series of tongue-in-cheek self-help books, and film and television derivatives, that teach various ploys to achieve this.
Posts about One-Upmanship
  • How Jack Daniel's uses storytelling to personalise the brand

    … Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition. A down-home, deep fried sense of warm hospitality that permeates its ads and copy like a gentle waft of charcoal. It’s also permeated by images of Lemmy pouring it on his cornflakes after a night…

    Matt Owen/ Econsultancyin Google How To's- 2 readers -
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