Onespot

  • How to Empower Your Sales Team With Content

    … content they don’t know what to do with. In some instances, they may not fully understand the value of content marketing in general, ignoring what could be an extraordinarily valuable tool to use in conversations with potential customers. During the “Secrets of Storytelling from the Best Content Marketers” panel at last week’s Contently Summit…

    The Content Strategistin Content How To's- 9 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … being me, and I shuffled onstage to tell one of the most embarrassing stories of my life and have it workshopped. Don’t judge me (and skip to 18:30 to see the carnage unfold). In arguably the best session of the day, two marketers—Debra Russeth, HSBC’s VP of marketing, and OneSpot CEO Steve Sachs—shed a rare light on how brands can tie their content…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • ‘Brand Newsrooms’ Stretched For Resources

    … Somewhere behind those ninja turtle-dressed humans and crazy Vines, there’s human mind—or, more likely, multiple human minds—devising and executing a brand’s content strategy. And inside those “brand newsrooms,” they’re feeling stretched thin. OneSpot is out with a new infographic that looks at the size of these quickly-evolving ‘brand newsrooms…

    Gabe Rosenberg/ The Content Strategistin Content- 11 readers -
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