• How to Empower Your Sales Team With Content

    …. “But sometimes, we zoom into a very, very account-specific audience. It’s a segment of one.” When salespeople and marketers are able to work together, the results can be very powerful. Take, for instance, the video series Magnet Media created for the information storage company Tintri. The series was based on a character called Carl, a comically hapless IT guy…

    The Content Strategistin Content How To's- 7 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … being me, and I shuffled onstage to tell one of the most embarrassing stories of my life and have it workshopped. Don’t judge me (and skip to 18:30 to see the carnage unfold). In arguably the best session of the day, two marketers—Debra Russeth, HSBC’s VP of marketing, and OneSpot CEO Steve Sachs—shed a rare light on how brands can tie their content…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • ‘Brand Newsrooms’ Stretched For Resources

    … Somewhere behind those ninja turtle-dressed humans and crazy Vines, there’s human mind—or, more likely, multiple human minds—devising and executing a brand’s content strategy. And inside those “brand newsrooms,” they’re feeling stretched thin. OneSpot is out with a new infographic that looks at the size of these quickly-evolving ‘brand newsrooms…

    Gabe Rosenberg/ The Content Strategistin Content- 11 readers -