Onespot

  • How to Empower Your Sales Team With Content

    … Being a B2B content marketer is a little bit like being a midfielder in soccer. You need to have the vision and creativity to produce scoring opportunities out of thin air, but it’s ultimately the responsibility of one of your teammates to make the final touch that leads to the goal. And just as a soccer team won’t score many goals when strikers…

    The Content Strategistin Content How To's- 10 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … of news? This panel featured a fascinating odd couple duo: Stacie Grissom, editor-in-chief of BarkPost, and Adam “Patches and Pipes” Aston, editorial director of T Brand Studio, The New York Times‘ sponsored content shop. (Check out the recap here.) To break things up after a couple of heavy discussions and recenter our minds on the art…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • ‘Brand Newsrooms’ Stretched For Resources

    … Somewhere behind those ninja turtle-dressed humans and crazy Vines, there’s human mind—or, more likely, multiple human minds—devising and executing a brand’s content strategy. And inside those “brand newsrooms,” they’re feeling stretched thin. OneSpot is out with a new infographic that looks at the size of these quickly-evolving ‘brand newsrooms…

    Gabe Rosenberg/ The Content Strategistin Content- 14 readers -
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