Online Ad Spend

  • Practical Marketing Predictions to Help You Plan for 2015

    … targeting and hyper-segmentation. Increased focus on mobile. Increased online ad spend. All of this, of course, points to the need to be more efficient with your marketing efforts – broad branding expenses need to be replaced with more effective, better developed, well-targeted investments. Tools and platforms to assist you in researching, deploying, automating and measuring your responses needs to be a portion of your overall marketing spend. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social EMail- 12 readers -
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