Online Advertising Fraud

  • Pace Lattin: 72% of Marketers are Victims of Fraud

    … their traffic with legitimate sources, which can also throw off KPI’s. Therefore, it’s important to use a fraud detection solution that evaluates the integrity of each and every conversion rather than looking at the overall success on an aggregate level.” What are your thoughts about these results? Do the systems work? How do we prevent fraud, and is it really this bad? What do you think can be done to fix this? The post Pace Lattin: 72% of Marketers are Victims of Fraud appeared first on Growmap. …

    Pace Lattin/ Growmapin Affiliate- 9 readers -
  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    … To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed "The Marketers' Coalition." The industry group has hired digital advertising security…

    Ginny Marvin/ Marketing Land- 11 readers -
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