Online Advertising Fraud

  • Pace Lattin: 72% of Marketers are Victims of Fraud

    …. However, these attempts have failed to improve the situation. Everyone admits that fraud is one of the most destructive forces in the marketing business. It has the ability to ruin any company caught in complex schemes. Yet despite all advancements, the online marketing industry, especially performance marketing, is facing a crisis. There are not just…

    Pace Lattin/ Growmapin Affiliate- 8 readers -
  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    … To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed "The Marketers' Coalition." The industry group has hired digital advertising security…

    Ginny Marvin/ Marketing Land- 11 readers -
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