Online Advertising Fraud

  • Pace Lattin: 72% of Marketers are Victims of Fraud

    …. However, these attempts have failed to improve the situation. Everyone admits that fraud is one of the most destructive forces in the marketing business. It has the ability to ruin any company caught in complex schemes. Yet despite all advancements, the online marketing industry, especially performance marketing, is facing a crisis. There are not just…

    Pace Lattin/ Growmapin Affiliate- 6 readers -
  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    …" across a wide range of industries. Bob Liodice, President and CEO of the ANA said in the announcement "The findings will be integrated into a broad ecosystem effort to minimize fraud. This ongoing effort is jointly led by the IAB, 4As and the ANA and is focused on creating a trustworthy digital supply chain." Digital ad spending continues…

    Ginny Marvin/ Marketing Land- 10 readers -
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