Online Advertising Fraud

  • Pace Lattin: 72% of Marketers are Victims of Fraud

    … There’s no other way to say it: much of the internet marketing industry is fraudulent. If there are not shady folks pushing scams, then there are always networks and “agencies” with little or no ethics. They are willing to do anything to make a quick buck. I was curious how prevalent fraud is, so I did survey of the 60,000 readers of my…

    Pace Lattin/ Growmapin Affiliate- 8 readers -
  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    …" across a wide range of industries. Bob Liodice, President and CEO of the ANA said in the announcement "The findings will be integrated into a broad ecosystem effort to minimize fraud. This ongoing effort is jointly led by the IAB, 4As and the ANA and is focused on creating a trustworthy digital supply chain." Digital ad spending continues…

    Ginny Marvin/ Marketing Land- 11 readers -
Get the top posts daily into your mailbox!