Online Advertising Fraud

  • Pace Lattin: 72% of Marketers are Victims of Fraud

    … There’s no other way to say it: much of the internet marketing industry is fraudulent. If there are not shady folks pushing scams, then there are always networks and “agencies” with little or no ethics. They are willing to do anything to make a quick buck. I was curious how prevalent fraud is, so I did survey of the 60,000 readers of my…

    Pace Lattin/ Growmapin Affiliate- 10 readers -
  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    … To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed "The Marketers' Coalition." The industry group has hired digital advertising security…

    Ginny Marvin/ Marketing Land- 11 readers -
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