Online Buying

  • The Future Of Paid Search (From A Data Perspective)

    … that has even outpaced consumer behavior. As I've mentioned previously, we know more about our consumers today than we can leverage without creeping them out. So how has this inside knowledge changed marketers' online ad-buying behavior? Historically, we would buy ads based on a context-centric model, very similar to the way we would buy ad space…

    Benjamin Spiegel/ Marketing Landin Paid Search Display- 37 readers -
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