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“If you’re not on the internet. You don’t exist.” Seth Godin said that – or maybe it was Winston Churchill? Whoever it was, they had a point. Dramatic? Definitely, but not any less true. If someone Google’s (it’s a verb now, right?) your business and it doesn’t show up, then you’re as good as dead. But you already know this.
… Pepsi or Coke? Such a simple question, but so much underlying meaning. A question like this grabs your attention, because most people immediately have an opinion about which drink they prefer. They are affiliated to either side and immediately attach both drinks to a feeling or memory they hold. This is the power of quiz marketing – a form…