Online Conversion

Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers. Although different sites may consider a "conversion" to be some sort of result other than a sale. One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, e.g. free shipping, to convert the visitor into a paying customer. A company may also try to recover the abandoner through an online engagement method such as proactive chat in an attempt to assist the customer through the purchase process.
Posts about Online Conversion
  • Conversion Assist Tools: Help Your Audience Dig Deeper

    … Content Marketing, Owned Media Published 1 min ago | By: Dan Moyle Putting your content to work – Increasing online conversion with no-touch personalization After almost four years of publishing articles, I’ve accumulated quite a library of content at AmeriFirst Home Mortgage.Whether it’s one article per day or 5, the accumulated efforts…

    Dan Moyle/ Relevancein Content- 8 readers -
  • Higher Online Conversion in Easier Steps

    … Higher Online Conversion in Easier Steps The nirvana of online marketing is having all your online visitors convert into possible leads, if not sales! Just like nirvana this is a theoretical state of existence that is near impossible to achieve! What you can do is go as close to that perfect state as possible…

    Debajyoti Banerjee / Seven Boats- 3 readers -
  • Driving Phone Conversions – Let’s Talk

    … For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services, the final completion of a sale often requires a phone conversation to close the deal. And to address this interest in getting users on the phone, a wealth of call…

    Miles Olson/ PPC Heroin Paid Search- 2 readers -
  • Clicks, Customers, and Cashflow, Part Three: Profit

    … seen it happen, so you need to keep an open mind and watch your conversions. You can’t predict what people will buy, so if you have an opportunity to bring them to your site for a low-cost click, you should test it to see if sales result. It’s possible – and advisable – to manage Google shopping campaigns (even with tens of thousands of SKUs…

    David Rothwell/ 3Q Digitalin Paid Search EMail Google- 16 readers -
  • The Big Lead Gen Mistake You’re Probably Making

    … the while, your answer may be just outside your periphery. In this case, the object beyond my -3.75 vision was the additional list of options my visitors have when they arrive. Specifically their engagement choices. Yes, there is the traditional “conversion” – in fact, this site has two online lead forms. But there is also a live chat box…

    Carrie Albright/ PPC Heroin Paid Search- 16 readers -
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