Online Conversion

Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers. Although different sites may consider a "conversion" to be some sort of result other than a sale. One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, e.g. free shipping, to convert the visitor into a paying customer. A company may also try to recover the abandoner through an online engagement method such as proactive chat in an attempt to assist the customer through the purchase process.
Posts about Online Conversion
  • Conversion Assist Tools: Help Your Audience Dig Deeper

    … Content Marketing, Owned Media Published 1 min ago | By: Dan Moyle Putting your content to work – Increasing online conversion with no-touch personalization After almost four years of publishing articles, I’ve accumulated quite a library of content at AmeriFirst Home Mortgage.Whether it’s one article per day or 5, the accumulated efforts…

    Dan Moyle/ Relevancein Content- 8 readers -
  • Higher Online Conversion in Easier Steps

    … Higher Online Conversion in Easier Steps The nirvana of online marketing is having all your online visitors convert into possible leads, if not sales! Just like nirvana this is a theoretical state of existence that is near impossible to achieve! What you can do is go as close to that perfect state as possible…

    Debajyoti Banerjee / Seven Boats- 3 readers -
  • Driving Phone Conversions – Let’s Talk

    …-ups, we ensure that we are in front of that consumer when they do get to the final purchasing stage. Reason #2 – Lead Aggregator Concerns I think it’s safe to say that the biggest spenders in lead gen are the lead aggregators. LendingTree, ServiceMagic, LowerMyBills.com, AutoTrader.com. . . these brand name aggregators all have 8-figure PPC…

    Miles Olson/ PPC Heroin Paid Search- 2 readers -
  • Clicks, Customers, and Cashflow, Part Three: Profit

    … with a customer” – Wikipedia For AdWords clicks Customer Lifetime Value = (online conversion value + imported offline conversion value) * conversion repeat rate If you sell repeatedly to the same customer – say, a subscription – find the average quantity of these per customer and multiply by the average value. If you don’t know your customer…

    David Rothwell/ 3Q Digitalin Paid Search EMail Google- 11 readers -
  • The Big Lead Gen Mistake You’re Probably Making

    … the while, your answer may be just outside your periphery. In this case, the object beyond my -3.75 vision was the additional list of options my visitors have when they arrive. Specifically their engagement choices. Yes, there is the traditional “conversion” – in fact, this site has two online lead forms. But there is also a live chat box…

    Carrie Albright/ PPC Heroin Paid Search- 15 readers -