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… inviting them to leave and go to your competitors. Options For Conversion Improvement One: create microsites for each local market where all the inbound traffic is isolated to a regional website (I wrote a post and whitepaper here about franchise SEO strategy using microsites). Or two, create microsites within the national website by removing links…
For multi-unit businesses, and franchises, producing quality local content is very important to ranking locally (related post here on SEO for franchises). It’s common that multi-unit or national franchises will have only a single page for each location, and complicating matters is the fact that this content is usually duplicated on all location pages.
… SEO (search engine optimization) as a tactic is becoming ever more important to the lead generation efforts of national franchises, regional franchise ad coops, and multi-unit businesses. However, it’s important that if you’re seeking franchise SEO services from an agency that you understand the two general areas those services can fall under…
…, but if online marketing is important to the success of your franchise marketing efforts (and it better be), here are some factors to consider. The consequences of not effectively locating franchise locations in a strategic manner are many, but primarily franchisees will suffer higher customer acquisition costs, lower competitiveness, and less effective…