Online Franchise Marketing

  • The One Big Problem With Large National Websites

    … inviting them to leave and go to your competitors. Options For Conversion Improvement One: create microsites for each local market where all the inbound traffic is isolated to a regional website (I wrote a post and whitepaper here about franchise SEO strategy using microsites). Or two, create microsites within the national website by removing links…

    39 Celsius Web Marketing Consulting- 8 readers -
  • For Better Organic SEO, Hyper Localized Content [video]

    For multi-unit businesses, and franchises, producing quality local content is very important to ranking locally (related post here on SEO for franchises). It’s common that multi-unit or national franchises will have only a single page for each location, and complicating matters is the fact that this content is usually duplicated on all location pages.

    39 Celsius Web Marketing Consulting- 1 readers -