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Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who've been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social media marketing for the first time, focusing on the fundamentals is key.
…. It is definitely true that someone can be a Ninja/Guru/Superstar in a specific sub-specialty of online marketing (e.g., SEM, analytics or landing page optimization). But if you want to declare yourself an "online marketing" expert, it seems fair to demand expertise in a broad swath of skills, right? So, with this in mind, I tried to create a comprehensive…