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Last week, I wrote about how there’s been a change in perspective around what affiliate marketing is and its role in companies’ larger marketing plans – especially companies who serve two different audiences: buyers and sellers. We referred to these types of companies as online “marketplaces” and explained that their affiliate marketing model is unique because it needs to att ...
… are referred to as online “marketplaces,” are essentially like an online shopping mall. Consumers can purchase from several different merchants on one website. The vast selection and competitive pricing that these online marketplaces offer are attracting more consumers. Online marketplaces have become big business. In fact, nearly $100 billion…