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ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events. ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solution ...
…, but the point is clear: Give consumers something they’re not already getting and they’ll give it a try. This was part of what made the Starbucks payment app such a success–novelty. But retailers looking to copy the coffee chain–and they are–shouldn’t expect the same results, according to MobilePaymentsToday: “Starbucks is a mobile triumph for three…