Online Pr

  • 10 Tips for New Media Marketing

    … for growth. A Quick Bonus Tip: Don't Neglect Old Media Strategies! Public relations may seem like an outdated strategy, but it actually serves a role in new media marketing. Press releases, in particular, can provide helpful backlinks since they're often published by well-known news publications online. And by engaging with industry reporters…

    Search Engine Guidein Paid Search- 13 readers -
  • Essential Search and Social Media Promotion Tips for News Content

    … Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about…

    Lee Odden/ TopRank®in Social Content- 25 readers -
  • Improving Your HARO Repurposing Efforts

    … I’m a big fan of HARO (Help A Reporter Out). I wrote a guide on it on here, and since then I’ve written a guide to repurposing HARO requests over on State of Digital. This is a follow-up to the latter – a quick, head-slappingly, can’t-believe-I-didn’t-think-of-it-sooner follow-up tip. To be fair, the entirety of this blog post can be summed up…

    SEOnoin SEO- 15 readers -
  • Why enterprise digital marketing can't be completely in house

    … Seems like a generalization right? Let me explain. I've worked with quite a few large companies over the years, and my experience is that those companies can't ever bring their digital marketing completely in house. I know that my opinion might be suspicious, because I am a senior strategist at Converseon, a digital agency, so you might expect…

    Search Engine Guidein Social- 11 readers -
  • How do I improve our online reputation?

    … they are running into a snag. The company's online reputation is not good, and they are worried that it is starting to affect their sales. They asked if I could help them eliminate the negative results that are popping up about them in search. Many people will purport to help your company, if it's in this situation. Usually, they'll try to have the review sites…

    Search Engine Guide- 3 readers -
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