Online Pr

  • Essential Search and Social Media Promotion Tips for News Content

    … Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about…

    Lee Odden/ TopRank®in Social Content- 22 readers -
  • Improving Your HARO Repurposing Efforts

    … I’m a big fan of HARO (Help A Reporter Out). I wrote a guide on it on here, and since then I’ve written a guide to repurposing HARO requests over on State of Digital. This is a follow-up to the latter – a quick, head-slappingly, can’t-believe-I-didn’t-think-of-it-sooner follow-up tip. To be fair, the entirety of this blog post can be summed up…

    SEOnoin SEO- 14 readers -
  • Why enterprise digital marketing can't be completely in house

    … Seems like a generalization right? Let me explain. I've worked with quite a few large companies over the years, and my experience is that those companies can't ever bring their digital marketing completely in house. I know that my opinion might be suspicious, because I am a senior strategist at Converseon, a digital agency, so you might expect…

    Search Engine Guidein Social- 11 readers -
  • The Top 5 Questions in Digital PR

    …We’ve answered the 5 most common questions people ask a Digital PR agency and busted some of the myths about how Digital PR fits into your brand’s marketing strategy. We did this with the help and expertise of Jodie Harris, our Head of Digital PR, and hope you find these definitions and tips helpful! 1. What is Digital PR? Digital PR is a tactic…

    Jacky Lovato/ MediaVision- 19 readers -
  • Viral PR campaigns in the Netherlands

    …PR is one of the most effective ways to distinguish your business from competing companies in the industry. In order for a PR campaign to be successful, it needs to follow crucial criteria. We take a look at what a PR campaign needs to succeed, with examples of successful Dutch campaigns. Great Timing It takes […]…

    Search Laboratory- 17 readers -
  • PRs Make Damn Good Link Builders – My Social Shorts Cymru Talk

    PRs Make Damn Good Link Builders – My Social Shorts Cymru Talk Yesterday evening I spoke at Social Shorts Cymru, an event run by CIPR Wales (the Chartered Institute of Public Relations) that was held at Golley Slater’s Cardiff office. You can see CIPR Wales’ past and future events here. The full talk title was: PRs make damn good link builders – Integrating SEO into PR campaigns.

    SEOno- 15 readers -
  • PR Lessons from Kim Kardashian

    …Whether you’re aiming to break the internet, or just trying to get higher in search engine rankings, Kim Kardashian could teach anyone a thing or two about PR. Love her or loathe her – Kim knows her brand, and has managed to cultivate herself a prominent, practically permanent, presence in the global headlines. Businesses can […]…

    Search Laboratory -
  • Five Steps to Create a Shareable Content Marketing Campaign

    … In days past, a campaign that earned links was considered a success. Whilst links are still important today, shares are an increasingly imperative part of any campaign – be it in PR or SEO. Not only do they help to show people interacting with your client, but they can spread the idea in a way links can’t. So how do you create a shareable…

    Search Laboratoryin SEO Content- 8 readers -
  • #SLBloggerBash 2015

    … be snapping for our Instagram walls! When and Where? The event will take place in April this year in central London, at the stylish One Alfred Place. Being a short stroll from Soho, it’s a perfect location to continue the party after the event. We can’t wait to get to the first #SLBloggerBash, and see you all there! This entry was posted in Online PR. Bookmark the permalink. …

    Search Laboratory- 11 readers -
  • How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

    … what kind of legs their story gets as media outlets continue to pick it up. Top image: Shutterstock. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2015. | How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling | http://www.toprankblog.com …

    TopRank®in How To's- 18 readers -
  • The Golden Rule for Leveraging SEO from your PR Activities

    … in certain car parks in Leeds and Manchester for free… by paying using conkers. The link now redirects, but if you look at it using Open Site Explorer, it has 6 links from 6 domains. Not massive numbers, admittedly (although more than a lot of other PR campaigns, I reckon), but what’s interesting is how and why one of the sites has linked…

    SEOnoin SEO- 23 readers -
  • #Bloggersfestival Part One

    … After the great success of the #LDNBloggersParty last year, we were delighted when the lovely Scarlett Dixon invited us to be part of another exciting blogger event. Scarlett Dixon is the editor of the successful fashion and lifestyle magazine Scarlett London . #Bloggersfestival was this year’s event, which was focused around fashion and beauty…

    Search Laboratoryin Social SEO Twitter- 11 readers -
  • Boost Online PR and SEO With Brand Monitoring

    … Content Marketing, Earned Media, Influencer Outreach, Media Relations, Owned Media, SEO Historically, online PR and SEO have been two mutually exclusive disciplines, but in recent years they have become much more convergent. The main change came after the Penguin and Panda updates of Google’s algorithm, which made it harder for SEO…

    Karan Sharma/ Relevancein Social SEO Content- 20 readers -
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