Online Pr

  • Essential Search and Social Media Promotion Tips for News Content

    … media relations and promotion of news content with zest and gusto. Here are a few highlights. It’s common sense and supported by research that industry media is a source of news and trusted information for buyers of every kind. Consumers and journalists have changed right along with the technology used to discover, consume and engage with content…

    Lee Odden/ TopRank®in Social Content- 25 readers -
  • Improving Your HARO Repurposing Efforts

    … I’m a big fan of HARO (Help A Reporter Out). I wrote a guide on it on here, and since then I’ve written a guide to repurposing HARO requests over on State of Digital. This is a follow-up to the latter – a quick, head-slappingly, can’t-believe-I-didn’t-think-of-it-sooner follow-up tip. To be fair, the entirety of this blog post can be summed up…

    SEOnoin SEO- 15 readers -
  • Why enterprise digital marketing can't be completely in house

    … Seems like a generalization right? Let me explain. I've worked with quite a few large companies over the years, and my experience is that those companies can't ever bring their digital marketing completely in house. I know that my opinion might be suspicious, because I am a senior strategist at Converseon, a digital agency, so you might expect…

    Search Engine Guidein Social- 11 readers -
  • How do I improve our online reputation?

    … they are running into a snag. The company's online reputation is not good, and they are worried that it is starting to affect their sales. They asked if I could help them eliminate the negative results that are popping up about them in search. Many people will purport to help your company, if it's in this situation. Usually, they'll try to have the review sites…

    Search Engine Guide- 3 readers -