Online Pr

  • Improving Your HARO Repurposing Efforts

    … I’m a big fan of HARO (Help A Reporter Out). I wrote a guide on it on here, and since then I’ve written a guide to repurposing HARO requests over on State of Digital. This is a follow-up to the latter – a quick, head-slappingly, can’t-believe-I-didn’t-think-of-it-sooner follow-up tip. To be fair, the entirety of this blog post can be summed up…

    SEOnoin SEO- 10 readers -
  • The Top 5 Questions in Digital PR

    … used by brands to increase their online presence through building relationships with key content writers and online journalists to gain ‘press hits’, or citations, and high quality backlinks. Digital PR, when done properly, increases a brand’s reach and visibility and in turn has a positive effect on search engine visibility through effective onsite…

    Jacky Lovato/ MediaVision- 11 readers -
  • Viral PR campaigns in the Netherlands

    …PR is one of the most effective ways to distinguish your business from competing companies in the industry. In order for a PR campaign to be successful, it needs to follow crucial criteria. We take a look at what a PR campaign needs to succeed, with examples of successful Dutch campaigns. Great Timing It takes […]…

    Search Laboratory- 11 readers -
  • PRs Make Damn Good Link Builders – My Social Shorts Cymru Talk

    … for some reason. (Please note: As you can’t click on the links in the below slide deck, here’s a link to the deck as a PDF, where the hyperlinks – such as the list of ‘Handy tools’ near the end – will work.) I have a few more speaking and webinar gigs in the pipeline, which I’m looking forward to – you can see some confirmed talks on my Speaking page. If you’d like me to speak at your event then please get in touch! [Newspaper & laptop image credit: Gregor Fischer] Events, SEO Link Building, Online PR, SEO …

    SEOnoin SEO- 11 readers -
  • PR Lessons from Kim Kardashian

    …Whether you’re aiming to break the internet, or just trying to get higher in search engine rankings, Kim Kardashian could teach anyone a thing or two about PR. Love her or loathe her – Kim knows her brand, and has managed to cultivate herself a prominent, practically permanent, presence in the global headlines. Businesses can […]…

    Search Laboratory -
  • Five Steps to Create a Shareable Content Marketing Campaign

    … In days past, a campaign that earned links was considered a success. Whilst links are still important today, shares are an increasingly imperative part of any campaign – be it in PR or SEO. Not only do they help to show people interacting with your client, but they can spread the idea in a way links can’t. So how do you create a shareable…

    Search Laboratoryin SEO Content- 8 readers -
  • #SLBloggerBash 2015

    … be snapping for our Instagram walls! When and Where? The event will take place in April this year in central London, at the stylish One Alfred Place. Being a short stroll from Soho, it’s a perfect location to continue the party after the event. We can’t wait to get to the first #SLBloggerBash, and see you all there! This entry was posted in Online PR. Bookmark the permalink. …

    Search Laboratory- 9 readers -
  • How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

    … what kind of legs their story gets as media outlets continue to pick it up. Top image: Shutterstock. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2015. | How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling | http://www.toprankblog.com …

    TopRank®in How To's- 15 readers -
  • The Golden Rule for Leveraging SEO from your PR Activities

    … – getting links from sites like those can be like SEO gold-dust. While SEOs have become more PR-savvy, we haven’t necessarily seen the same thing with PRs becoming more SEO-savvy. When I worked for Confused.com way back in 2010, I worked with some great colleagues in the PR team who truly ‘got’ SEO (shout-out to @KellysDavies and @PRVix!), and I…

    SEOnoin SEO- 13 readers -
  • #Bloggersfestival Part One

    … After the great success of the #LDNBloggersParty last year, we were delighted when the lovely Scarlett Dixon invited us to be part of another exciting blogger event. Scarlett Dixon is the editor of the successful fashion and lifestyle magazine Scarlett London . #Bloggersfestival was this year’s event, which was focused around fashion and beauty…

    Search Laboratoryin Social SEO Twitter- 8 readers -
  • Boost Online PR and SEO With Brand Monitoring

    … Content Marketing, Earned Media, Influencer Outreach, Media Relations, Owned Media, SEO Historically, online PR and SEO have been two mutually exclusive disciplines, but in recent years they have become much more convergent. The main change came after the Penguin and Panda updates of Google’s algorithm, which made it harder for SEO…

    Karan Sharma/ Relevancein Social SEO Content- 5 readers -
  • 20 Tips & Tools to give your Creativity a Boost

    … It’s easy to think that there’s not much left that hasn’t been done before in terms of content and online PR ideas and keeping up with what’s happening gets harder with the abundance of media platforms and tools. The reality is that creativity is like the universe: there are no limits apart from the ones our own capabilities set us. This freedom…

    Search Laboratoryin Social SEO Content Google- 13 readers -
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