Online Pr

  • Improving Your HARO Repurposing Efforts

    … I’m a big fan of HARO (Help A Reporter Out). I wrote a guide on it on here, and since then I’ve written a guide to repurposing HARO requests over on State of Digital. This is a follow-up to the latter – a quick, head-slappingly, can’t-believe-I-didn’t-think-of-it-sooner follow-up tip. To be fair, the entirety of this blog post can be summed up…

    SEOnoin SEO- 12 readers -
  • Why enterprise digital marketing can't be completely in house

    … Seems like a generalization right? Let me explain. I've worked with quite a few large companies over the years, and my experience is that those companies can't ever bring their digital marketing completely in house. I know that my opinion might be suspicious, because I am a senior strategist at Converseon, a digital agency, so you might expect…

    Search Engine Guidein Social- 10 readers -
  • The Top 5 Questions in Digital PR

    … used by brands to increase their online presence through building relationships with key content writers and online journalists to gain ‘press hits’, or citations, and high quality backlinks. Digital PR, when done properly, increases a brand’s reach and visibility and in turn has a positive effect on search engine visibility through effective onsite…

    Jacky Lovato/ MediaVision- 13 readers -
  • Viral PR campaigns in the Netherlands

    …PR is one of the most effective ways to distinguish your business from competing companies in the industry. In order for a PR campaign to be successful, it needs to follow crucial criteria. We take a look at what a PR campaign needs to succeed, with examples of successful Dutch campaigns. Great Timing It takes […]…

    Search Laboratory- 11 readers -
  • PRs Make Damn Good Link Builders – My Social Shorts Cymru Talk

    … for some reason. (Please note: As you can’t click on the links in the below slide deck, here’s a link to the deck as a PDF, where the hyperlinks – such as the list of ‘Handy tools’ near the end – will work.) I have a few more speaking and webinar gigs in the pipeline, which I’m looking forward to – you can see some confirmed talks on my Speaking page. If you’d like me to speak at your event then please get in touch! [Newspaper & laptop image credit: Gregor Fischer] Events, SEO Link Building, Online PR, SEO …

    SEOnoin SEO- 12 readers -
  • PR Lessons from Kim Kardashian

    …Whether you’re aiming to break the internet, or just trying to get higher in search engine rankings, Kim Kardashian could teach anyone a thing or two about PR. Love her or loathe her – Kim knows her brand, and has managed to cultivate herself a prominent, practically permanent, presence in the global headlines. Businesses can […]…

    Search Laboratory -
  • Five Steps to Create a Shareable Content Marketing Campaign

    In days past, a campaign that earned links was considered a success. Whilst links are still important today, shares are an increasingly imperative part of any campaign – be it in PR or SEO. Not only do they help to show people interacting with your client, but they can spread the idea in a way links can’t.

    Search Laboratory- 8 readers -
  • #SLBloggerBash 2015

    … be snapping for our Instagram walls! When and Where? The event will take place in April this year in central London, at the stylish One Alfred Place. Being a short stroll from Soho, it’s a perfect location to continue the party after the event. We can’t wait to get to the first #SLBloggerBash, and see you all there! This entry was posted in Online PR. Bookmark the permalink. …

    Search Laboratory- 10 readers -
  • How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

    Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal.

    TopRank®- 17 readers -
  • The Golden Rule for Leveraging SEO from your PR Activities

    … Over the past few years, SEO and PR have become more and more entwined. Links from good, high quality websites are important for SEO, and PR can really help to get those links, especially in the form of press mentions. I often say to clients that they should treat the likes of the BBC and the Guardian as the ‘holy grail’ of link building…

    SEOnoin SEO- 18 readers -
  • #Bloggersfestival Part One

    … After the great success of the #LDNBloggersParty last year, we were delighted when the lovely Scarlett Dixon invited us to be part of another exciting blogger event. Scarlett Dixon is the editor of the successful fashion and lifestyle magazine Scarlett London . #Bloggersfestival was this year’s event, which was focused around fashion and beauty…

    Search Laboratoryin Social SEO Twitter- 10 readers -
  • Boost Online PR and SEO With Brand Monitoring

    … Content Marketing, Earned Media, Influencer Outreach, Media Relations, Owned Media, SEO Historically, online PR and SEO have been two mutually exclusive disciplines, but in recent years they have become much more convergent. The main change came after the Penguin and Panda updates of Google’s algorithm, which made it harder for SEO…

    Karan Sharma/ Relevancein Social SEO Content- 7 readers -
  • 20 Tips & Tools to give your Creativity a Boost

    It’s easy to think that there’s not much left that hasn’t been done before in terms of content and online PR ideas and keeping up with what’s happening gets harder with the abundance of media platforms and tools. The reality is that creativity is like the universe: there are no limits apart from the ones our own capabilities set us.

    Search Laboratory- 15 readers -
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